{"id":11249,"date":"2026-08-04T18:40:01","date_gmt":"2026-08-05T00:40:01","guid":{"rendered":"https:\/\/attentionmedia.io\/?p=11249"},"modified":"2026-08-04T18:40:01","modified_gmt":"2026-08-05T00:40:01","slug":"openai-ad-experiment-could-change-what-happens-after-the-click","status":"publish","type":"post","link":"https:\/\/attentionmedia.io\/?p=11249","title":{"rendered":"OpenAI ad experiment could change what happens after the click"},"content":{"rendered":"<div><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"452\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/11\/ChatGPT-logo.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/><\/div>\n<p class=\"wp-block-paragraph\">OpenAI appears to be experimenting with a new ChatGPT advertising format that replaces the traditional destination website with a conversational AI agent tailored to each business.<\/p>\n<p class=\"wp-block-paragraph\">Instead of sending users to a landing page, clicking an ad would open a business-specific ChatGPT conversation equipped to answer questions, surface products, and capture leads. So, OpenAI is laying the groundwork for what could be a fundamentally different type of online advertising.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg\" alt=\"ChatGPT Ads New Type\" class=\"wp-image-484108\" \/><\/figure>\n<p class=\"wp-block-paragraph\">The workflow appears to have three key components:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Business profiling.<\/strong>\u00a0ChatGPT first crawls a company\u2019s website to automatically generate a business profile. That profile includes common customer questions, support information, and general context about the business.<\/li>\n<li><strong>Business agent creation<\/strong>. Advertisers can then configure a business agent using custom instructions. The agent combines the generated business profile with additional data sources, including product feeds, Model Context Protocol (MCP) tools for live business data, and custom lead-generation forms.<\/li>\n<li><strong>Agent-powered campaigns<\/strong>. Rather than directing traffic to a website URL, advertisers launch campaigns that point users directly into conversations with the business agent.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">The underlying technology appears to be the same foundation that powers Custom GPTs.<\/p>\n<p><a href=\"https:\/\/www.semrush.com\/enterprise\/seo\/?utm_campaign=ic_mt_0101enterprise&amp;utm_source=martech.org&amp;utm_medium=referral\" target=\"_blank\"><\/a><\/p>\n<div>\n<div>\n<div class=\"headline-responsive\">\n        10X your SEO with <span>Semrush for Enterprise<\/span>.\n      <\/div>\n<p>\n        The world\u2019s most powerful SEO platform, purpose-built for Enterprise.\n      <\/p>\n<\/div>\n<div>\n      <span>Request demo<\/span>\n    <\/div>\n<\/div>\n<p>    <\/p>\n<p class=\"wp-block-paragraph\"><strong>Why we care<\/strong>. For decades, digital advertising has followed the same basic pattern: an ad generates a click, and the click opens a webpage. This model flips that paradigm. The conversation, not the website, becomes the destination.<\/p>\n<p class=\"wp-block-paragraph\">That could allow businesses to answer customer questions immediately, recommend products, schedule appointments, troubleshoot issues, or qualify sales leads before a user ever visits a traditional website.<\/p>\n<p class=\"wp-block-paragraph\">These capabilities appear to be available today in the ChatGPT Ads Manager for a limited group of advertisers. The end-user experience has not yet been widely observed, so it\u2019s unclear exactly how these ads will appear inside ChatGPT or how prominently they\u2019ll be surfaced.<\/p>\n<p class=\"wp-block-paragraph\">Still, the underlying infrastructure suggests that OpenAI is actively exploring chatbot-native advertising, in which a click launches an AI business representative rather than a webpage.<\/p>\n<p class=\"wp-block-paragraph\">This new ad type option was spotted by Entrepreneur Juozas Kaziuk\u0117nas, who shared it on\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7488571152357810176\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.<\/p>\n<p>The post <a href=\"https:\/\/martech.org\/openai-ad-experiment-could-change-what-happens-after-the-click\/\">OpenAI ad experiment could change what happens after the click<\/a> appeared first on <a href=\"https:\/\/martech.org\/\">MarTech<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>OpenAI appears to be experimenting with a new ChatGPT advertising format that replaces the traditional destination website with a conversational AI agent tailored to each business. Instead of sending users to a landing page, clicking an ad would open a business-specific ChatGPT conversation equipped to answer questions, surface products, and capture leads. So, OpenAI is &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/attentionmedia.io\/?p=11249\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;OpenAI ad experiment could change what happens after the click&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_media_urls":{"thumbnail":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"medium":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"medium_large":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"large":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"1536x1536":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"2048x2048":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"inspiro-featured-image":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"inspiro-loop":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"inspiro-loop@2x":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"portfolio_item-thumbnail":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"portfolio_item-thumbnail@2x":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"portfolio_item-masonry":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"portfolio_item-masonry@2x":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"portfolio_item-thumbnail_cinema":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"portfolio_item-thumbnail_portrait":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false],"portfolio_item-thumbnail_square":["https:\/\/martech.org\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg",0,0,false]},"_links":{"self":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/11249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11249"}],"version-history":[{"count":0,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=\/wp\/v2\/posts\/11249\/revisions"}],"wp:attachment":[{"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/attentionmedia.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}