We are all asking a similar question right now: How much AI should we use? Should AI decide a multimillion-dollar ad budget? Probably not without human oversight. Should it micro-adjust bids in real time? Absolutely. Treating a simple chatbot the same way we treat a complex, generative campaign-planning engine invites failure. We risk degrading strategy, …
Read more “The 5 levels of AI decision control every marketing team needs”
Many B2B organizations face a common paradox — high ambition for AI but low velocity in adoption. Leaders are convinced of the why but struggle with the how and where to begin. The result is a cycle of false starts and stalled initiatives. This friction point has become a defining challenge, determining which B2B organizations …
Read more “Why B2B AI stalls — and the 5 pillars that unlock scale”
Why this matters now Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck at roughly 7.7% of company revenue, which means teams are expected to do more with the same dollars. In that context, the most practical use of AI is not a moonshot, but a set of …
Read more “4 marketing problems AI can actually solve right now by Artlist.io”
Google’s Nick Fox, the SVP of Knowledge and Information at Google, said in a recent podcast that doing optimization for AI search is “the same” as doing optimization and SEO for traditional search. He added, you want to build great sites, with great content, for your users. More details. This came up in the AI Inside …
Read more “Google exec says AI search optimization is ‘the same’ as SEO”
It was mid-September, and I was standing in line for a kids’ train ride when a guy’s shirt caught my eye. It was royal blue, covered with Star Wars starfighters — X-wings, B-wings, A-wings. The whole alphabet soup. Ten years ago, I would have bought that shirt on sight. This time, I realized I didn’t …
Read more “5 marketing lessons hiding inside Disney’s merchandising engine”
Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — particularly a marketing automation platform — has never been more complicated. There are thousands of tools on the market, many offering overlapping capabilities and similar …
Read more “Why choosing a marketing automation platform is harder than it looks”
Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI‑driven event content platform used by B2B marketers. The deal brings together Cvent’s large-scale enterprise capabilities and event management expertise with Goldcast’s ability to turn live event moments into ready-to-use video assets and engagement insights across channels. In a blog post, Goldcast’s …
Read more “Cvent buys Goldcast to create event and video marketing platform”
As AI agents collapse the consumer funnel and mediate more decisions, brands must strengthen the distinctly human moats — loyalty, trust, community, ecosystems of convenience and meaningful human care. Consumers no longer need 20 tabs, comparison tools or nights spent researching. Increasingly, all they need is a prompt — “book me the best option,” “find a …
Read more “The customer funnel is gone, and trust is the new moat”
For the past two years, we’ve been living in AI’s gold rush era. To borrow from Taylor Swift, think of it as the “Lover” phase, where everything is shiny, new, and full of possibility. The behavior: Buy everything. The metric: Can it generate something cool? The vibe: Pure FOMO. But we’re entering a new era …
Read more “The AI gold rush is over, and it’s the orchestrators’ time to shine”
Many marketing leaders expect their teams to embrace AI but offer little direction on where to begin, which areas to prioritize or what outcomes to pursue. While AI is clearly transforming the workplace, applying it meaningfully in a work context is far more nuanced than using ChatGPT to find the perfect recipe. If your organization …
Read more “4 steps to building real AI skills without waiting on leadership”