News – Attention Media

Walmart says ChatGPT checkout converted 3x worse than its own website

Walmart just ran a real-world test of agentic commerce, and the results weren’t encouraging. Purchases completed directly inside ChatGPT converted at roughly one-third the rate of transactions where users clicked through to Walmart’s site. In other words, moving checkout into the AI interface reduced conversion rates by about 66%. Why this matters: Agentic commerce isn’t …

The hidden costs of chaotic content workflows

Most content team inefficiencies aren’t caused by talent or resources, but by the absence of a defined system. Without structured workflows, content operations default to rework, inconsistency and reactive execution. It’s 4:52 p.m. on a Thursday. Your VP just Slacked you a campaign idea: three bullet points, a fuzzy deadline and “can we get this …

15 HubSpot updates from February 2026 you don’t want to miss

The February 2026 HubSpot updates bring a mix of long-requested functionality and meaningful improvements to AI-powered tools. Some updates make HubSpot smarter, like prospecting tools that identify buying signals and suggest who to contact. Others finally address long-standing frustrations around campaign attribution, automation and CRM cleanup. There are also several updates focused on usability, making …

Why confidence, not performance, is shaping media spend

Marketers are confident in fewer channels than they think, and that concentration of confidence is driving where budgets go. That’s one of the clearest signals from the 2026 Haus Decision Confidence Index. When you look at how marketers evaluate performance today, confidence isn’t evenly distributed. It’s concentrated. And that concentration is starting to dictate investment …

ActiveCampaign extends its AI capabilities with context and scale

ActiveCampaign is expanding its Active Intelligence capabilities with new agent-to-user AI and AI personalization features. The new capabilities expand on ActiveCampaign’s vision for an AI-enabled approach to marketing automation for SMBs. Benchmark your campaigns against your peers ActiveCampaign’s new AI Performance Intelligence continuously analyzes campaign and automation performance against billions of signals across the platform, …

AI is reshaping what entry-level marketing work looks like

Digital marketing is undergoing the most drastic capability upgrade in its history, and it is fundamentally changing what entry-level marketers are expected to do. AI’s deep research tools can generate comprehensive audience assessments, map competitive landscapes and audit SEO content gaps that used to require days, if not weeks, of manual labor. Doing this requires taking …

Why email is now identity and deliverability infrastructure

Given the steady introduction of new channels and platforms, you’d think email’s share of the marketing budget would start to slip. But it actually keeps growing. According to Gartner’s 2025 CMO Spend Survey, email accounted for 7.4% of total digital marketing spend — making it the only owned or earned channel to grow its budget …

Why CFOs are taking control of GTM strategy

There’s a conversation happening in nearly every large enterprise right now, and most people in it don’t realize they’re talking past each other. It goes something like this: the CMO says the pipeline looks healthy. The head of sales says the forecast is solid. The CFO says the numbers don’t add up. Someone in RevOps …

3 ways to reduce bias in AI with better context

Among all the concerns marketers have when bringing AI into decision-making, there’s one we don’t talk about enough: Are we too quick to assume AI knows what’s going on in our heads when we build models? This stems from a growing worry about introducing bias when building prompts and formatting queries. The bias can stem …

Marketo deprecates SEO feature in latest release notes

Much of the news in the February 2026 release notes for Adobe Marketo Engage focused on its Email Designer tool, which debuted early last year. But among the deprecations listed in the February 2026 release notes was the Marketo SEO feature. It will be deprecated as of March 31, 2026, and users who want to …