After years of investment in martech platforms, customer data tools, analytics systems, and AI, most marketing leaders still believe their technology is falling short. According to a new survey from eClerx, 78% of marketing leaders say their martech stacks do not support their business goals despite significant investment over the past several years. At the …
Your performance marketing metrics scream for help. Ad fatigue sets in across your social channels, and algorithms demand fresh visual assets. If you don’t feed them immediately, acquisition costs spike. This is the velocity trap of B2C marketing. Winning today requires a relentless volume of creative experimentation, yet building a massive in-house team to handle …
Read more “How to sustain creative testing without adding headcount”
The most important step before writing a marketing headline is understanding what drives your customer. Across all the performance marketing campaigns I’ve optimized for travel, retail, construction, medical, and health brands, the same pattern holds. Get to know the customer first, and the results follow. In today’s automated media environment, ad platforms now handle most …
Customer data platform BlueConic announced today it was acquiring Blueshift, an AI-powered cross-channel marketing platform. The next wave of CDPs is looking more agentic than previous generations, which were focused on collecting and unifying customer data. Agentic CDPs, as they’re starting to be called, will add AI agents to make decisions based on that data, creating …
Read more “BlueConic acquires Blueshift as CDPs move from data to action”
As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration. In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discusses the evolving landscape of digital asset management (DAM) and …
Read more “Managing your marketing content in the age of AI”
Adobe today announced a new solution to help businesses to ensure their brand is visible, trusted, and chosen across AI surfaces. Called Adobe Brand Visibility, the product is part of Adobe CX Enterprise, an agentic AI system built to simplify how businesses manage the customer lifecycle, from acquisition to prospect engagement, to driving conversion and …
Read more “Adobe brings GEO to CX Enterprise with Adobe Brand Visibility”
“What gets measured gets managed” is usually attributed to Peter Drucker. Yet according to the Drucker Institute, he never said it. Writer Simon Caulkin traced the phrase to V. F. Ridgway’s 1956 warning about measurement. Caulkin’s point was that the phrase is a warning, not a slogan. What gets measured gets managed, even when measuring …
Databricks put an end to weeks of rumors today as it announced CustomerLake, an agentic CDP. The announcement came at the company’s Data + AI Summit in San Francisco and marks Databricks’ move into the martech market. In March, Databricks entered the security market with the announcement of its Lakewatch product. CustomerLake gives marketers and …
Read more “Databricks unveils CustomerLake, its agentic CDP”
Walk into any CMO’s office this quarter, and you’ll find a stack of vendor proposals built on 12-month payback periods, with vendors quite confident about year one and a little less sure about year three. This is where a successful pilot turns into technical and operational debt. The agentic commerce pitches start to blur together. …
Read more “3 direct mail lessons for evaluating agentic commerce”
On a recent call, the head of marketing at a mid-sized B2B SaaS company walked me through everything her team did to fix their workslop problem. They’d built a shared prompt library on Notion. They’d published a brand voice guide. They’d run AI literacy training twice. They held monthly office hours where the team’s most …