SailPoint’s AI agent research found that 80% of organizations report their AI agents took unintended actions. Only 44% have formal governance policies in place. That 36-point gap is not a bug. It is the default operating state of most AI deployments right now. And the fix most teams reach for first makes it worse. Why …
Read more “Delegated authority is the missing layer in the AI martech stack”
Are your team’s high performers disengaged? It could be burnout. But it could also be bore-out. Unlike burnout, which happens when people are over-worked, bore-out is caused by the boring, repetitive tasks that sap purpose and meaning from the work people do. AI could actually help with both of these issues, for teams that play …
Salesforce today launched Agentforce Operations, designed to automate back-office processes using AI agents across systems such as email, ERP, and collaboration tools. The release targets a familiar problem. Companies have modernized customer-facing experiences, but those gains often stall when they hit slow, manual processes behind the scenes. Agentforce Operations is supposed to remove that friction. …
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The buy and vibe code approach is generating a lot of buzz. But this strategy raises significant concerns around who’s accountable for maintaining platforms modified via vibe coding. As software companies consider how to respond to this approach, they should look to proven models. Analyzing how popular open-source communities operate may offer a perspective on …
Read more “What vibe coding misses and what open source gets right”
We’re primed to spot problems and fix them, but we sometimes forget to see what’s going right. Take this example: I watched Janeen propose a new operational process to the marketing leadership team. I was impressed by her clarity, persuasiveness, and how she demonstrated value. Her proposal was unanimously accepted. Afterward, I asked her how …
The reality of managing a modern marketing stack is that a shaky data foundation makes every bold campaign feel like a gamble. For the teams tasked with syncing systems and reconciling messy spreadsheets, the pressure to be perfect is a constant hurdle. The session “The confidence layer: Building data foundations marketers can trust” at the …
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Fact: Agentic AI is making humans indispensable. More than 40% of agentic AI projects will be canceled by the end of 2027. That is a prediction from Gartner published in June 2025, based on a poll of more than 3,400 organizations actively investing in the technology. The reason cited is not that the agents do …
Read more “Gartner: 40% of agentic AI projects will fail, making humans indispensable by Optimove”
IAB Tech Lab is rolling out updates to OpenRTB aimed at a problem that’s been growing in programmatic: How to clearly define what live content means in the bidstream. The standards body announced new attributes for describing live content, along with an update to substitution macros that improves how pricing and discounts are communicated between …
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Migrating to a new email service provider (ESP) is never just a simple technical switch — the process also touches data, design, deliverability, and multiple teams. Lately, more and more businesses have been migrating to a new ESP. This is happening both because martech platforms are evolving with AI and because some ESPs are being …
You replaced your marketing automation platform 18 months ago. Better scoring models, cleaner integrations, and a personalization engine your team had been requesting for years. Today, campaign velocity hasn’t changed, lead quality looks the same, and your CEO is asking the same questions about marketing’s contribution to revenue. The platform likely isn’t to blame. Organizations …