When it comes to AI in B2B marketing, strategy is still a gray area. That’s one of the biggest takeaways from MFS’s “2026 State of AI and B2B Marketing” report on how marketing leaders are using AI—and where they still hesitate to go. Most B2B marketers are leaning into AI for the things it does …
Read more “B2B marketers trust AI for execution but not strategy”
Growth doesn’t stall because you need more leads. It stalls when what’s happening inside can’t keep up with what buyers expect outside. Most teams are moving fast, just not together. Marketing is optimizing campaigns. Sales is chasing a number. Product is launching on its own timeline. And buyers? They’re stuck in the middle, dealing with …
Read more “Why internal alignment is your real growth engine”
functioned as a marketplace of attention. Now it is becoming a marketplace of intent. Large language models understand what users mean, not just what they type. They can answer intent directly. Sending people to websites to find answers is no longer required. For more than 20 years, the web ran on an unwritten trade. Creators …
Read more “Two content models emerging in the AI-driven web economy”
The IAB is stepping into the AI accountability conversation with a new framework aimed squarely at one of marketers’ biggest open questions: when, exactly, should AI use be disclosed in advertising? On Thursday, the trade group rolled out its first AI Transparency and Disclosure Framework, positioning it as a practical guide for brands, agencies, publishers …
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Marketing — particularly martech — often behaves like the fashion industry. Every year, sometimes every season, a design from a significant fashion label emerges that fast-fashion brands rush to copy. Before long, everyone is wearing the same look, which is often the first sign it’s already time to move on. Marketing is no different. The …
Read more “GEO isn’t a fad — but most GEO tactics won’t survive”
The core mission of many websites — to deliver information to visitors using text and images — rarely changes. Most website redesigns are just fresh coats of paint on 30-year-old frameworks. Danika Wong, CMO of Satisfi Labs, broke that cycle by anchoring her brand’s entire digital presence in an AI-powered agentic experience. We’re kicking off …
The Wall Street Journal‘s recent story, “Companies are Desperately Seeking Storytellers,” lit up LinkedIn the day it was published. Marketer reactions were heated – and split right down the middle. Some argued that organizations already have storytellers and simply need to give them the freedom to exercise their skills. Others celebrated storytelling as a newly …
Read more “Companies aren’t looking for storytellers. They’re looking for meaning.”
The buzz around AI in marketing has finally settled into something more useful. We’ve moved past the initial excitement over generative images and into a more grounded, practical phase — one focused on transformation and leveraging data more effectively. And right now, a new chapter is opening up: agentic AI. Unlike traditional AI, which works …
Read more “How to scale marketing performance with agentic AI”
B2B is a large market, and high-quality leads are worth thousands. The problem is the grind it takes to find the people who are genuinely interested and in the right role, at the right time, with real buying authority. Tinuiti’s Big Bets for the CMO in 2026 report highlights AI-powered, financial-data-driven business media networks as …
Read more “Why B2B marketers need to be using financial media networks”
AI is forcing digital experience platforms (DXPs) to do more than deliver content. It is making them become intelligent systems that can understand user intent, evaluate context, and in many cases, act autonomously on behalf of the brand. That raises the stakes for accuracy, trust and governance. As enterprises adopt agentic architectures, MCP and A2A …
Read more “What it takes to future-proof your brand’s digital experience”