Most B2B social media is painfully bad. Companies show up on social platforms with no clear goal, no personality and little understanding of how those platforms actually work. You’ve seen the result: “Join our webinar.” “Download our whitepaper.” “Come visit us at Booth 431.” Yawn. Nobody cares. This kind of content is completely out of …
Read more “7 tips for building a B2B social presence that actually works”
The coming year will bring seismic changes in email’s use and delivery. The changes, already underway, require a complete rethinking of how marketers create, measure and manage email. AI was once used mainly to detect spam. Now it summarizes email content and acts as a key channel for agents. Email is becoming the connective tissue …
Read more “Email marketing is becoming an agent-to-agent system”
IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already works. The plan focuses on extending existing standards with new agentic and high-performance protocols, rather than creating entirely new ones, to support secure and interoperable agentic execution. To move faster, the …
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Updated with details on TikTok’s new US-based ownership. TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According to Meltwater, TikTok ads have the potential to reach 48.8% of people over the age of …
Last year was exhausting for many people for many reasons. It’s not just job and family stress, or changes in our industry. But as the book title says, it’s everything, everywhere, all at once. It felt like I was constantly cartwheeling from one thing to another, from the news to the stock market, the impact …
I’ve written that the AI panic we’re living through feels a lot like the dawn of the commercial internet, full of promise, panic and policy gaps. Well, here we go again. In late 2025, President Trump signed an executive order aimed at blocking U.S. states from creating their own AI laws, directing federal agencies to …
Read more “What privacy and email laws reveal about today’s compliance risk”
I’m frustrated. I don’t want my martech tool to give me suggestions. I want it to help me execute the work I need to get done in my production environment. I already have enough to do. Speed to market is table stakes. What I need is operational velocity — the time between deciding something needs …
Read more “Your AI is not helping if it makes me do the work”
I’ve written extensively about CTV, often to help marketers recognize when the channel is not the right investment. While CTV remains relatively under-adopted in B2B, interest is growing as brands begin planning their 2026 marketing budgets. In recent months, inquiries from B2B marketers evaluating whether CTV deserves a place in those plans have increased noticeably. …
Read more “The case for and against CTV in 2026 B2B marketing budgets”
November brought a lighter batch of HubSpot updates, but the impact is anything but small. These are the kind of updates that make your reporting feel faster, your segmentation sharper and your AI tools fit more naturally into the way you already work. From smarter lead management to cleaner admin controls, and even a few …
They’re brazen, intrusive and widely disliked, so why are we still sending cold emails to unsuspecting recipients? It’s commonly accepted that cold outreach should be avoided like a half-eaten hot dog in a parking lot. And yet it persists. With the right framing — and real respect for the recipient’s time — cold email can …