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Salesforce acquires Spindle AI to bolster analytics for Agentforce

Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business outcomes. As recent reports from Salesforce and Highspot have shown, enterprises and their agents are generating more data than ever. However, the value of that data often remains …

When shadow DAMs become the real system of record

As organizations generate more content than ever, digital asset management (DAM) now sits at the center of marketing and creative infrastructure. But as the technology matures, a quiet shift is challenging enterprise control and governance — the rise of shadow DAMs. These systems mimic core DAM functions yet operate outside official frameworks. This year, the …

The new era of customer journeys is co-created, adaptive and AI-powered

The way brands engage with consumers is on the edge of a major shift. The days of the traditional funnel model are fading. In their place, customer journey orchestration is evolving into a dynamic, adaptive AI-powered ecosystem that responds to individual context, anticipates consumer needs and blurs the lines between the digital and physical experience. …

Data accessibility continues to stall AI adoption

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Hightouch Marketers most often cite tools as their top pain point, but 75% of the time the real problem is disconnected data, according to a report from Hightouch. The report, “Has Martech Failed Marketers?“, analyzed 384 conversations with marketing leaders and uncovered a …

AI is your key to better market research and planning

Marketers are learning to turn AI into a tireless research partner — and a faster path to insight. At the November MarTech Conference, experts from Citrix, Randstad Digital and Qualified Digital joined Susan Ferrari, senior director at EmotionTrac, for a discussion on how AI is transforming market research and planning. Panelists for the session included …

6 steps to writing emails that get opened and acted on

How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another and about 98 in my personal one — and all of them stress me out. The average American, by the way, has more than 1,000 unread emails. Yikes. Still, as cluttered as your inbox may …

Gamification has promise and pitfalls

Gamification is one of those shiny objects that periodically captures companies’ attention — a tactic that promises to boost engagement and revenue metrics. After all, everyone else seems to be doing it, so why not your company, too? At its core, gamification means applying game design elements in non-game contexts to tap into human motivation …

4 essential tips to maximize holiday inbox placement by Campaign Monitor

The holiday season is make-or-break for email marketers. With inboxes bursting from October through New Year’s, even your most dazzling email content could disappear into spam folders if your deliverability isn’t solid. Mailbox Providers (MBPs), such as Gmail, Yahoo and Outlook, receive an overwhelming volume of emails during peak seasons. Their systems work harder to …

5 ways AI is changing where and how influence happens in affiliate marketing

AI is reshaping how people discover, compare and buy products — and affiliate marketing sits at the center of that evolution. From generative search and conversational shopping to AI-curated recommendations, consumers are being influenced before the click more than ever — and that shift is redefining how performance is measured. Here are five ways AI …

If the AI bubble bursts, marketing could take the first hit

“How do we know when irrational exuberance has unduly escalated asset values?” — Alan Greenspan, Federal Reserve Chair, December 5, 1996 When Greenspan asked that question, the iPhone didn’t exist, and “dot-com” was as overused as AI is today. Four years later, the exuberance gave way to a rational collapse. Today, the same question hangs …