Sales and marketing alignment has been a “priority” for years. And yet, for most organizations, it’s still more aspiration than reality. New data from Unbounce’s “The Anatomy of Aligned Go-To-Market Teams” report shows that just 56% of GTM professionals consider their organizations highly aligned — meaning shared goals, shared data and a unified system. Another …
Read more “Martech stacks are holding back sales and marketing teams”
Across every industry, AI governance is now a pressing challenge for C-suite executives and senior leaders. Some of the most common questions I’m hearing right now all circle back to a similar issue: How do you govern AI that’s already being used across your organization? Don’t ask. Assume AI is already being used, with or …
HubSpot announced today that it is moving to outcome-based pricing for two of its Breeze AI agents, effective April 14, 2026. The pricing change applies to Customer Agent and Prospecting Agent, and HubSpot hopes the outcome-based pricing will better reflect the value these agents deliver for customers and make them easier to use. According to …
Read more “HubSpot moves to outcome-based pricing for some Breeze AI agents”
AI agents are rapidly appearing across company stacks, but most remain isolated in use cases rather than integrated into core workflows. While 90.3% of companies report using AI agents, only 23.3% have them in production and just 6.3% have fully integrated AI into their marketing stack. Adoption is high because AI is easy to deploy …
Read more “Why AI adoption is high but integration is failing in martech”
AI is accelerating how marketing teams analyze performance, but it’s also changing how future leaders are developed. As more of the work moves upstream into automated systems, fewer analysts are exposed to the messy, foundational problems that build judgment. That tradeoff is easy to miss until it shows up in real decisions. This is one …
Read more “As AI does more of the work, are we building the right leaders?”
Adtech vendors were among the early adopters of machine learning, using it to help optimize campaign performance over the past decade. Social media platforms use AI to help build creative units. But there are a number of use cases for AI and agents in the advertising ecosystem, including audience research and insights, which are flying …
Forty-two percent of marketers say their budgets increased because of AI, and a third say it is also driving a significant rise in headcount, according to a new survey from Semrush. The study, “AI Myths Marketers Believed and What the Data Actually Shows,” found that the impact of AI is less about cutting costs and …
Read more “The real impact of AI on budgets, stacks and teams”
After five years as one of marketing’s fastest-growing areas, retail media is transitioning from its early growth phase to maturity. IAB’s latest ad spend study projects the industry will grow by 12.1% in 2026. Retail companies launched dozens of media networks. Brands shifted billions of dollars into retail environments. Technology companies built systems that link …
Read more “Retail media’s durability is tested as easy growth fades”
AI has redefined web experiences. Agentic commerce protocols like Google’s Universal Commerce Protocol (UCP) and OpenAI’s Agentic Commerce Protocol (ACP) will make website visits increasingly optional. Optimizing for both humans and AI is now essential. Websites are now data sources for AI to ingest, interpret and cite. The question shifts from “Did users visit my …
Read more “Agentic AI discovery requires machine-readable brands”
Salesforce is making a bigger bet on turning Slack into the interface where work actually happens, not just where it’s discussed. Yesterday, the company unveiled a new round of product updates, positioning Slackbot as more than a built-in assistant. The goal is to turn it into what it calls the “ultimate teammate,” one that connects …
Read more “Salesforce turns Slack into the front end for enterprise AI”