A client I’ve been creating online content for recently asked me to shift priorities. Instead of writing for traditional SEO first, they want me to focus on AEO first, with SEO as a secondary consideration. I understand the logic. Discovery is changing. Content isn’t just competing for blue links anymore. It’s competing to be cited …
Read more “Writing for GEO feels like early SEO all over again”
Marketing operations should be the engine of growth, not a source of burnout. We know the pressure of being caught between “move faster” demands and the reality of manual reporting and approval loops that eat your afternoon. It’s a common hurdle in this role, but it doesn’t have to be your permanent reality. At the …
Read more “Say goodbye to busywork: Rethinking marketing workflows for a smarter future”
If you think content marketing is still about writing blog posts and filling an editorial calendar, the job market says otherwise. A Semrush analysis of 8,000 U.S. content marketing job listings shows a profession in the middle of a structural shift. Companies are no longer hiring content marketers just to produce assets. They want them …
The most impactful HubSpot updates from January 2026 focus on removing friction from everyday HubSpot work. Here’s what stood out to us. HubSpot kicked off 2026 with a batch of updates that feel intentionally practical. January’s releases focused on smoothing out the parts of HubSpot teams touch every day: workflows, lifecycle stages, segmentation, reporting and …
Read more “The HubSpot updates you don’t want to miss from January 2026”
Customers don’t see your internal departments; they see one brand. Whether they are chatting with support, browsing your site or speaking with a sales rep, they expect you to remember their history and respect their time. When that doesn’t happen, it isn’t just a technical glitch — it feels like a broken promise. We know …
We’re entering a world where new AI tools are removing the constraints that have long limited what marketers can achieve. Time and budget once consumed by bureaucracy, coordination overhead and complex execution are being automated, leaving behind the creative, strategic and human-centered work that actually drives business value. This is what we got into marketing …
Read more “How AI eliminates marketing’s execution constraints”
The best loyalty programs aim to show up like a friend who actually knows you. Marketers have a thousand ideas and no time to test them. AI won’t give you perfect answers, but it will help you move from stuck to getting started faster. I’ve run this process through ChatGPT, Claude and Gemini. The outputs …
Read more “How to design a loyalty program your CFO and customers will both support”
Google is rolling out Scenario Planner, a no-code tool designed to make its Meridian marketing mix model accessible to marketers who do not have a data science team on speed dial. Marketing mix modeling has long promised rigorous, data-driven budget optimization. The problem has always been usability. Scenario Planner aims to change that by turning …
Read more “Google launches no-code Scenario Planner built on Meridian MMM”
SAP today announced it is renaming its SAP Emarsys solution to SAP Engagement Cloud. The rebrand is part of a larger SAP strategy to make engagement a core enterprise capability across the company’s portfolio. But it’s not just a name change, Joanna Milliken, head of SAP Engagement Cloud, told MarTech. “With Engagement Cloud, we really …
Read more “SAP evolves Emarsys into a full-blown engagement cloud”
Marketing measurement has changed a lot over the last few years. Attribution alone isn’t enough, and most brands know it. Incrementality testing and media mix modeling (MMM) are no longer optional. Yet many teams are still stuck. Not because they don’t understand measurement, but because they don’t know how to act when the data isn’t …
Read more “If your measurement strategy delays decisions, it’s broken”