In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Want to ask your own question of MarTechBot? Give it a try. To increase brand visibility in large language model outputs like …
Read more “How brands can get noticed in ChatGPT and Google’s AI Overviews”
As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge — turning those investments into real business impact. Despite increasingly sophisticated tools, many teams struggle to realize martech’s full potential, often because critical talent and expertise are missing. The solution lies not in the technology alone, but in the roles and …
For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running smoothly. But a more human question is emerging — does all this technology help us create better, more creative work or does it simply help us produce more …
Read more “What efficiency-first martech gets wrong about creativity”
Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales engagement. Announced this week, the deal brings Qualified’s real-time AI agents directly into Salesforce’s Agentforce platform. These agents specialize in the early stages of customer interaction — chatting with …
Read more “Salesforce buys Qualified to accelerate its AI‑driven GTM strategy”
Source: AIDigital’s The State of AI Maturity Most ad agencies are talking about AI — but few are doing it at scale, according to a AIDigital’s “The State of AI Maturity.” The report shows agencies are deep into the exploratory phase when it comes to adopting AI, with a wide gap between intent and execution. …
Read more “Most ad agencies are planning for AI, but few are putting it to work”
Scott Brinker’s Martech for 2026 report offers a lucid map of the terrain GTM teams must now navigate: a marketplace no longer defined by sequential buyer journeys, increasingly shaped by agentic AI, destabilized by volatility and governed by nonlinear patterns of evaluation and decision-making. Yet during the same period in which martech blossomed into a …
Your team finally rolled out AI tools across the content pipeline. Everyone expected campaigns to move faster and creative bottlenecks to fade. Instead, the slowdown took a different form. Writers are waiting for approvals. Designers are correcting AI-generated assets that missed brand rules. Review cycles expanded because teams lack shared standards for AI-ready creative. The …
Read more “How CreativeOps keeps AI-driven content from stalling”
Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results. To stay visible, brands need to adapt – fast. The good news: you don’t need to rewrite your entire SEO playbook. With a few smart tweaks, you can shift from SEO to GEO …
Read more “From SEO to GEO: How marketing leaders stay visible in AI-driven search by Contentful”
Salesforce has rolled out its Agentforce Sales app for ChatGPT, bringing AI-powered CRM functionality into the hands of sales reps — right inside their conversations. The integration, announced yesterday, connects Salesforce data with OpenAI’s ChatGPT to help sellers prioritize leads, update opportunities, and generate account plans without switching apps or tabs. The idea is to …
Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build models and still struggle to translate their outputs into decisions anyone feels confident making. The problem isn’t how advanced the model is. It’s how organizations use it and what they feed into it. The real …
Read more “Marketing mix modeling has a usage problem, not a tech problem”