Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build models and still struggle to translate their outputs into decisions anyone feels confident making. The problem isn’t how advanced the model is. It’s how organizations use it and what they feed into it. The real …
Read more “Marketing mix modeling has a usage problem, not a tech problem”
Design moves fast. Launch does not. By 2026, generative AI will significantly alter 70% of the design and development effort for new web applications — not by producing better designs, but by removing the coordination work that keeps approved web pages from going live. Here’s why launch takes so long and which barriers AI can …
Read more “Why approved web pages still don’t go live and how AI bridges the gap”
Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s because the acceleration of AI-generated search and decision-making is rapidly eroding traditional marketing levers. With brand visibility collapsing across search, websites and social, the race is on to modernize …
Read more “62% of B2B CMOs not ready to compete against AI-enabled companies: report”
In this episode of Playbook Broken we’re talking to Myriam Jessier, SEO exec at Pragm and Neurospicy, to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate and what brands must understand about context …
Read more “Your SEO playbook is toast: Welcome to search in 2026”
We are all asking a similar question right now: How much AI should we use? Should AI decide a multimillion-dollar ad budget? Probably not without human oversight. Should it micro-adjust bids in real time? Absolutely. Treating a simple chatbot the same way we treat a complex, generative campaign-planning engine invites failure. We risk degrading strategy, …
Read more “The 5 levels of AI decision control every marketing team needs”
Many B2B organizations face a common paradox — high ambition for AI but low velocity in adoption. Leaders are convinced of the why but struggle with the how and where to begin. The result is a cycle of false starts and stalled initiatives. This friction point has become a defining challenge, determining which B2B organizations …
Read more “Why B2B AI stalls — and the 5 pillars that unlock scale”
Why this matters now Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck at roughly 7.7% of company revenue, which means teams are expected to do more with the same dollars. In that context, the most practical use of AI is not a moonshot, but a set of …
Read more “4 marketing problems AI can actually solve right now by Artlist.io”
Google’s Nick Fox, the SVP of Knowledge and Information at Google, said in a recent podcast that doing optimization for AI search is “the same” as doing optimization and SEO for traditional search. He added, you want to build great sites, with great content, for your users. More details. This came up in the AI Inside …
Read more “Google exec says AI search optimization is ‘the same’ as SEO”
It was mid-September, and I was standing in line for a kids’ train ride when a guy’s shirt caught my eye. It was royal blue, covered with Star Wars starfighters — X-wings, B-wings, A-wings. The whole alphabet soup. Ten years ago, I would have bought that shirt on sight. This time, I realized I didn’t …
Read more “5 marketing lessons hiding inside Disney’s merchandising engine”
Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — particularly a marketing automation platform — has never been more complicated. There are thousands of tools on the market, many offering overlapping capabilities and similar …
Read more “Why choosing a marketing automation platform is harder than it looks”