The digital marketing world is navigating a significant identity reset. With privacy regulations expanding and third-party cookies fading, the tools you’ve relied on for years are shifting beneath your feet. It’s a complex environment, but it’s also an opportunity to build a more resilient, trust-based foundation with your customers. Our March 4th MarTech Conference session, …
Read more “Navigating identity in a cookieless, compliant world”
There’s an old urban planning legend about paving the cow path. The story goes that when the city of Boston was being laid out, the planners didn’t design new roads, but paved over the wandering, meandering trails that cattle had worn into the dirt over centuries. The resulting network goes in nonsensical circles, takes twice …
Read more “Why automating a broken workflow with AI is a trap”
Enablement platforms Seismic and Highspot today announced a definitive agreement to merge. The companies are two of the leaders in sales enablement software. Once the merger closes, the combined company will operate as Seismic and be led by Seismic CEO Rob Tarkoff. Robert Wahbe, founder and CEO of Highspot, will join the board of directors …
Read more “Enablement platforms Highspot and Seismic announce merger”
Google and OpenAI executives just sketched out their advertising futures — and they look very different The next phase of digital advertising won’t be fought on the search results page alone. It’s shaping up inside AI chat interfaces and predictive commerce engines. This week, both OpenAI and Google offered new details about how they plan …
Read more “OpenAI and Google reveal competing visions for AI ads”
Lead management in B2B has evolved into a systems challenge that spans teams, platforms and the entire revenue lifecycle. It is a complex engineering discipline that requires a holistic, lifecycle-driven approach rather than a simple marketing-to-sales handoff. In a recent strategy session, we examined what it takes to build a lead management engine today. We …
Read more “Is your B2B lead management engine built for today’s reality?”
Instagram is now a viable full-funnel channel for B2B marketing. It supports awareness, buyer validation and high-intent engagement among decision-makers who increasingly use social platforms as research tools. For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. For more than a decade, the …
Read more “B2B marketing on Instagram: What you need to know”
A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes for a response. The chatbot loops them through irrelevant questions. When they finally reach a human agent, they have to explain their problem again. …
Read more “Why customer service determines the ROI of your marketing spend”
Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and rule-based. That’s not the world we’re in anymore. Thanks to AI — especially agentic AI — marketing automation platforms are evolving into decision engines that adapt in …
Read more “Why marketing automation platforms are becoming decision engines”
Marketing plans are often evaluated in leadership reviews through the same core question: what will this drive? In familiar territory, the answers are straightforward. You know the inputs, can model return and can define in advance what success looks like. AI breaks that pattern, not because it’s unpredictable, but because it compresses time. Ideas move …
Read more “How to design marketing organizations for AI learning and scale”
You aren’t short on data; you’re surrounded by it. But when that data is trapped in disconnected systems and conflicting dashboards, it feels less like an asset and more like a “data prison.” We know the frustration of having plenty of information but limited ability to turn it into trusted action. The upcoming March 4th …
Read more “Breaking free from data prison with a roadmap to unified customer insights”