Gamification is one of those shiny objects that periodically captures companies’ attention — a tactic that promises to boost engagement and revenue metrics. After all, everyone else seems to be doing it, so why not your company, too? At its core, gamification means applying game design elements in non-game contexts to tap into human motivation …
The holiday season is make-or-break for email marketers. With inboxes bursting from October through New Year’s, even your most dazzling email content could disappear into spam folders if your deliverability isn’t solid. Mailbox Providers (MBPs), such as Gmail, Yahoo and Outlook, receive an overwhelming volume of emails during peak seasons. Their systems work harder to …
Read more “4 essential tips to maximize holiday inbox placement by Campaign Monitor”
We’ve updated our story on bulk email restrictions to include news of that Google will crack down on non-compliant emails senders ahead of the 2025 holiday season. Get an AI-generated audio overview of bulk email restrictions from Google, Yahoo and Microsoft. On Feb. 1, 2024, Google and Yahoo started enforcing new requirements for bulk email …
Read more “Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know”
For the past several years, “data-driven” and “marketing” have gone together like milk and cookies. You might even describe yourself as a “data-driven” marketer in your LinkedIn profile. But have you thought about what comes next? Neej Gore, chief data officer at Zeta Global, says advances in AI and predictive capabilities might soon mean data-driven …
AI is reshaping how people discover, compare and buy products — and affiliate marketing sits at the center of that evolution. From generative search and conversational shopping to AI-curated recommendations, consumers are being influenced before the click more than ever — and that shift is redefining how performance is measured. Here are five ways AI …
Read more “5 ways AI is changing where and how influence happens in affiliate marketing”
“How do we know when irrational exuberance has unduly escalated asset values?” — Alan Greenspan, Federal Reserve Chair, December 5, 1996 When Greenspan asked that question, the iPhone didn’t exist, and “dot-com” was as overused as AI is today. Four years later, the exuberance gave way to a rational collapse. Today, the same question hangs …
Read more “If the AI bubble bursts, marketing could take the first hit”
Author and professor Brené Brown once said, “Vulnerability is not winning or losing; it’s having the courage to show up when you can’t control the outcome.” That quote sums up my journey. On the outside, I may seem like a confident speaker and author — but in truth, it’s all built on vulnerability. Every time …
Read more “How showing up — even when you’re scared — builds marketing confidence”
What would you call an assistant who invented answers if they didn’t know something? Most people would call them “Fired.” Despite that, we don’t mind when AI does it. We expect it to always have an answer, but we need AI that says, “I don’t know.” That helps you trust the results, use the tool …
As AI-powered browsers Perplexity Comet and ChatGPT Atlas reshape how users discover and interact with content, their influence is beginning to surface in web analytics. Understanding how these emerging traffic sources appear in Google Analytics 4 (GA4) is essential for accurate measurement and attribution. The challenge is that these browsers pass referral data in different …
Read more “How GA4 records traffic from Perplexity Comet and ChatGPT Atlas”
Search is no longer defined by clicks. Across the web, a growing share of queries now end without a visit to a website. Analysis from Similarweb shows zero-click behavior continues to rise as search engines display more direct answers and AI summaries. Semrush reports the same trend, connecting the drop in outbound clicks to the …
Read more “AI is rewriting visibility in the zero-click search era”