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How CreativeOps keeps AI-driven content from stalling

Your team finally rolled out AI tools across the content pipeline. Everyone expected campaigns to move faster and creative bottlenecks to fade. Instead, the slowdown took a different form. Writers are waiting for approvals. Designers are correcting AI-generated assets that missed brand rules. Review cycles expanded because teams lack shared standards for AI-ready creative. The …

From SEO to GEO: How marketing leaders stay visible in AI-driven search by Contentful

Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results. To stay visible, brands need to adapt – fast. The good news: you don’t need to rewrite your entire SEO playbook. With a few smart tweaks, you can shift from SEO to GEO …

New AI Visibility Awards spotlight brands thriving in AI-generated search results

As AI chatbots become go-to tools for everything from travel planning to product recommendations, marketers face a growing question: How do you make sure your brand shows up in the answers? Semrush thinks it’s found an answer — and it’s launched an award program to highlight the brands leading the way. The newly announced AI …

Salesforce brings Agentforce Sales to ChatGPT

Salesforce has rolled out its Agentforce Sales app for ChatGPT, bringing AI-powered CRM functionality into the hands of sales reps — right inside their conversations. The integration, announced yesterday, connects Salesforce data with OpenAI’s ChatGPT to help sellers prioritize leads, update opportunities, and generate account plans without switching apps or tabs. The idea is to …

Marketing mix modeling has a usage problem, not a tech problem

Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build models and still struggle to translate their outputs into decisions anyone feels confident making. The problem isn’t how advanced the model is. It’s how organizations use it and what they feed into it. The real …

Why approved web pages still don’t go live and how AI bridges the gap

Design moves fast. Launch does not. By 2026, generative AI will significantly alter 70% of the design and development effort for new web applications — not by producing better designs, but by removing the coordination work that keeps approved web pages from going live. Here’s why launch takes so long and which barriers AI can …

62% of B2B CMOs not ready to compete against AI-enabled companies: report

Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s because the acceleration of AI-generated search and decision-making is rapidly eroding traditional marketing levers. With brand visibility collapsing across search, websites and social, the race is on to modernize …

Your SEO playbook is toast: Welcome to search in 2026

In this episode of Playbook Broken we’re talking to Myriam Jessier, SEO exec at Pragm and Neurospicy, to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate and what brands must understand about context …

The 5 levels of AI decision control every marketing team needs

We are all asking a similar question right now: How much AI should we use? Should AI decide a multimillion-dollar ad budget? Probably not without human oversight. Should it micro-adjust bids in real time? Absolutely. Treating a simple chatbot the same way we treat a complex, generative campaign-planning engine invites failure. We risk degrading strategy, …

Why B2B AI stalls — and the 5 pillars that unlock scale

Many B2B organizations face a common paradox — high ambition for AI but low velocity in adoption. Leaders are convinced of the why but struggle with the how and where to begin. The result is a cycle of false starts and stalled initiatives. This friction point has become a defining challenge, determining which B2B organizations …