I’ve been exploring the impact and importance of leveraging unstructured data in my previous articles for MarTech, and for this piece, I’m digging into perhaps the biggest source of insights and risk: our email. Much of the genAI email discussion is centered on the use of GenAI to produce better targeted, personalized mass email campaigns, …
Read more “Customer sentiment — and risk — are hidden in the emails in your CRM”
Eighty-six percent of Gen Z professionals now use AI daily at work, according to a new report by TrustRadius. It reveals a sharp uptick in AI adoption, a shift in how B2B professionals conduct product research and new content demands for marketers trying to remain visible in a generative AI-first environment. AI tools are no …
Read more “Gen Z leads surge in daily AI use, as B2B buying enters the generative era”
Data was meant to make marketing smarter. Somewhere along the way, it made us forget what we were trying to understand in the first place. The hollow machine For most of my career, I believed marketing was a bridge between creativity and commerce — between what brands make and what people truly want. I held …
Marketing has become the proving ground for AI, adopting new tools faster than any other function. But speed without structure comes at a cost. If MOps doesn’t lead in governance, it becomes the weakest link in the trust chain. A wake-up call for MOps leaders IBM’s “2025 Cost of a Data Breach Report” found that …
Read more “The AI oversight gap is marketing’s next governance test”
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Are martech, adtech and sales tech converging, and what are the pros and cons for revenue teams if they are? For …
Read more “Martech, adtech and sales tech: Are they converging — and should they?”
Your marketing team is under pressure. You need content that converts leads and stays true to your brand. Digital experience platforms (DXPs) promise to streamline this, but many CMOs find their teams bogged down by manual processes or inconsistent outputs. AI can help if used strategically, with 35% of marketers listing content creation as a …
Read more “You can’t automate brand voice, but you can train AI to respect it”
As intelligent systems take on more responsibility, marketers must ensure that performance doesn’t come at the cost of privacy. The good news? AI can be both privacy-conscious and results-oriented, supporting personalization while honoring user intent. At the upcoming MarTech Conference, which is available free and online, Nov. 4, 2025, the session “Consent, compliance and trust …
Read more “The stakes around trust, compliance and consent are higher than ever”
Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain control of data accuracy, privacy and performance. The long view: Nearly 30 years in analytics Some people see the gray beard and gray hair. What they don’t …
Read more “Why server-side tracking is making a comeback in the privacy-first era”
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using the opportunity to think about purposeful reinvention, according to a survey of agency leaders. The report, “AI’s Effect On The Marketing Industry” (registration required), from Sunup found …
Read more “AI is changing the hiring practices of marketing agencies”
In today’s marketing environment, speed and precision determine who wins attention — and who wastes budget. Campaigns move fast, but signals move faster. The challenge? Humans can’t keep up. That’s why AI is stepping in as the marketer’s always-on performance analyst: monitoring, learning and acting in real time to keep every campaign running at its …
Read more “Let’s discuss performance monitoring and optimization with AI”