Every vendor right now is selling a version of the same dream: AI agents that automate campaign execution, write content, optimize performance and orchestrate entire workflows while you sleep. Marketing leaders are buying in fast, but there’s a problem. According to Gartner’s 2025 survey of martech leaders, 81% are piloting or actively using AI agents. …
Read more “Most AI agents fail without data and governance maturity”
Google is set to begin automatically linking YouTube channels with Google Ads accounts when its systems detect what it calls a “high-confidence connection” between the two. The move is aimed at reducing setup friction and expanding access to YouTube audience data — but it also raises new questions around control and transparency. What’s changing:If Google …
Read more “Google to auto-link YouTube channels and Google Ads accounts”
Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing Conference. These strategic tensions reflect a rapidly shifting consumer landscape shaped by digital fatigue, rising expectations for personalization and growing reliance on AI agents …
Read more “Consumers want less digital, more real world from brands in 2026”
Your martech vendor evaluation process doesn’t work anymore—not because it lacks rigor, but because it’s rooted in outdated assumptions about the market, the tools and your needs. The martech landscape has exploded beyond what anyone can reasonably evaluate, and every tool in it claims AI capabilities. Your email platform promises AI-powered subject line optimization. Your …
Read more “Is your martech evaluation process still stuck in a pre-AI world?”
I’m an email marketer at heart. I love the ability to personalize a message and deliver that message at the right moment in time—I love delivering those messages, and I love receiving them. When email marketing is done right, there is just no better way to communicate with a prospect. And that’s a hill I …
Read more “Stop blasting and start connecting with better email strategy”
Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity? Today, I’m talking to Jacob Sanders, the creator of “ROI: The Musical,” and cast members Scott Monty and Ryan Wallman, to discuss why so many B2B organizations seem to steer away from getting creative in their …
Read more “Why isn’t there more creativity in B2B marketing?”
Your best-performing article from last year just disappeared from ChatGPT’s results. The one that took three weeks to research, ranked in the top three for your core keyword and drove 40% of your demo requests last quarter. A competitor published something similar two weeks ago. Now their post shows up in AI-generated answers. Yours doesn’t …
Read more “Why evergreen content expires faster in an AI search world — and what to do about it”
Creative and marketing operations are essential to how in-house teams function. Both roles exist to increase effectiveness and efficiency so teams can deliver greater impact more consistently and with measurable accountability. But rigid org structures and low-collaboration habits often separate these functions into silos that create duplicate work, slower campaigns and missed insights. These teams …
Read more “How MOps and CreativeOps can align to unlock operational excellence”
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: What are some simple AI tools marketers can build today without coding — and how can they make daily work easier? …
Read more “7 no-code AI tools marketers can build today to boost productivity and engagement”
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. There is an enormous disconnect between marketers’ perceptions of AI’s impact on customer experience and how consumers actually experience it. According to Invoca’s “B2C AI Marketing Impact” report, 86% of marketers believe AI is enhancing the customer journey, only 35% of consumers agree. …
Read more “Most marketers think consumers like AI, few consumers agree.”