Business buying may be fairly standardized worldwide, but cultural and environmental differences still shape how B2B marketing gets done. Here’s a roundup of what’s working for business marketers in Asia to offer ideas and inspiration for the rest of the world. (Sneak preview: You’ll notice a lot less reliance on email.) China’s B2B marketing runs …
Read more “What B2B marketers can learn from Asia’s fast-evolving strategies”
For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or months and celebrated (or dissected) once the results rolled in. Theodore Levitt’s “The Marketing Imagination” stays on most marketers’ bookcases alongside their team’s awards. Much of …
Leading SEO platform Semrush is being acquired by software company Adobe. Adobe announced the acquisition today. The all-cash deal is valued at about $1.9 billion and is expected to close in the first half of 2026, pending regulatory and shareholder approvals. Semrush acquired Third Door Media, publisher of MarTech, in October 2024 What Semrush is …
Two pillars of modern marketing — digital channels and personalized engagement — are falling apart and CMOs must do a radical rethink to survive, according to a new Gartner report. “The foundations CMOs once relied on are eroding fast, from how teams operate to how brands earn trust and drive growth,” Sharon Cantor Ceurvorst and …
Read more “CMOs face a make-or-break moment as digital channels and personalization collapse”
Marketing leaders often find themselves in a constant struggle. Expected to drive growth, build brands and shape customer experience, they face ongoing scrutiny from CFOs and boards who want to know, “What’s the return?” Even with sophisticated data tools and analytics platforms, many marketing teams struggle to make a compelling financial case for additional funding. …
Read more “The real reason marketing budgets get cut — and how to stop it”
It’s once again the time of year for gratitude, appreciation and grace. In business, gratitude isn’t measured by words or turkey-day posts. It’s measured by what a company is willing to give up to serve something bigger for the greater good. True thanks is demonstrated, not just said out loud. It’s an opportunity to do …
Read more “The $1.5 billion decision that redefined CVS’s brand”
The November MarTech Conference featured six panel discussions and one keynote presentation, all focused on the theme of AI and agents, and featured speakers from brands such as Cisco, Google, Citrix, Fluency, Stensul and Braze. All the November sessions are now available on demand at the link below. MarTech Conference November: Now On-Demand You can …
Read more “10 of the most thought-provoking quotes from the November MarTech Conference”
A leaked file reveals the user interactions that OpenAI is tracking, including how often ChatGPT displays publisher links and how few users actually click on them. By the numbers. ChatGPT shows links, but hardly anyone clicks on them. For one top-performing page, the OpenAI file reports: 610,775 total link impressions 4,238 total clicks 0.69% overall CTR Best individual page …
Retailers are facing increased competition at a time when high inflation and higher prices are limiting consumers’ spending potential. This year, brands will have to work harder than ever to cut through the noise and drive purchase intent, and data marketing can and should play a central role in retailers’ and brands’ ecommerce strategies. From …
Read more “How data and genAI are helping retailers boost conversions in a tough economy”
“We are expected to fuel business growth and innovation, yet to do so with constrained resources, increasing complexity and on faster timelines.” This quote — shared by Zach Hoogerland, senior director of marketing operations and analytics at Rubrik — at MOps-Apalooza summarizes what it means to work in marketing operations today. This year marked the …
Read more “MarketingOps redefines success for the age of AI”