Everyone’s talking about how they’re using AI. Salespeople summarize calls, marketers write emails, product teams brainstorm new features. It feels like the way work gets done is changing. But ask how AI fits into their actual workday and most will say, “I copy my notes into ChatGPT, get a response and paste it back into …
Read more “Why your AI strategy isn’t delivering ROI and how to fix it”
Six months into your DXP migration, the project was scrapped — budgets blown, timelines missed and loads of technical complexity nobody saw coming. Now you’re stuck paying for a platform that isn’t delivering as your marketing backlog grows. Product sites wait months to launch, campaigns stall and regional teams plead for localized content that won’t …
Read more “How AI could make your next DXP migration actually work”
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What do marketers need to know about the new AI browsers from Perplexity and ChatGPT? Two new AI browsers—ChatGPT Atlas from …
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Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business outcomes. As recent reports from Salesforce and Highspot have shown, enterprises and their agents are generating more data than ever. However, the value of that data often remains …
Read more “Salesforce acquires Spindle AI to bolster analytics for Agentforce”
As organizations generate more content than ever, digital asset management (DAM) now sits at the center of marketing and creative infrastructure. But as the technology matures, a quiet shift is challenging enterprise control and governance — the rise of shadow DAMs. These systems mimic core DAM functions yet operate outside official frameworks. This year, the …
Read more “When shadow DAMs become the real system of record”
The way brands engage with consumers is on the edge of a major shift. The days of the traditional funnel model are fading. In their place, customer journey orchestration is evolving into a dynamic, adaptive AI-powered ecosystem that responds to individual context, anticipates consumer needs and blurs the lines between the digital and physical experience. …
Read more “The new era of customer journeys is co-created, adaptive and AI-powered”
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Hightouch Marketers most often cite tools as their top pain point, but 75% of the time the real problem is disconnected data, according to a report from Hightouch. The report, “Has Martech Failed Marketers?“, analyzed 384 conversations with marketing leaders and uncovered a …
Read more “Data accessibility continues to stall AI adoption”
Marketers are learning to turn AI into a tireless research partner — and a faster path to insight. At the November MarTech Conference, experts from Citrix, Randstad Digital and Qualified Digital joined Susan Ferrari, senior director at EmotionTrac, for a discussion on how AI is transforming market research and planning. Panelists for the session included …
Read more “AI is your key to better market research and planning”
How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another and about 98 in my personal one — and all of them stress me out. The average American, by the way, has more than 1,000 unread emails. Yikes. Still, as cluttered as your inbox may …
Read more “6 steps to writing emails that get opened and acted on”
Gamification is one of those shiny objects that periodically captures companies’ attention — a tactic that promises to boost engagement and revenue metrics. After all, everyone else seems to be doing it, so why not your company, too? At its core, gamification means applying game design elements in non-game contexts to tap into human motivation …