If you’re an organic search marketer, you know the industry has been fundamentally disrupted over the last two years. As a community, we continue to debate short-term tactics rather than pivot toward a holistic strategy aligned with general marketing principles. Despite the frustrating landscape, we must stop focusing on outdated hacks and shift our thinking …
Read more “Why organic search is becoming a brand trust channel”
If you listen to the hype, you’d think AI is already embedded in every marketing workflow. The reality is a lot messier. Research from Supermetric’s “2026 Marketing Data Report” shows that while leadership is pushing hard for AI adoption, most marketing teams are still figuring out how — or whether — to use it effectively. …
Read more “Why most marketers are still only experimenting with AI”
Think about the last time a customer complained about seeing an ad for something they just bought. Or a loyal customer who received a first-time buyer offer because your systems didn’t recognize them across channels. These aren’t edge cases. They’re symptoms of broken identity data. In 2026, with 54% of mobile impressions and 36% of …
Read more “The 5 trends reshaping identity resolution in 2026”
The best sales consultants don’t just give you answers — they ask better questions. They challenge your assumptions, map your entire revenue architecture and force you to confront the gaps between where you are and where you need to be. But what if you could bottle that expertise? What if those same frameworks, diagnostic questions, …
Every once in a while, a product launch doubles as a marketing masterclass. Recently, Selena Gomez’s Rare Beauty released a new fragrance, and it wasn’t just the scent that captured attention. It was the bottle. Designed with accessibility in mind, the easy-to-use packaging quickly became the story, sparking conversations and praise from accessibility advocates and …
Read more “Accessibility can’t stop at the shelf: An $18 trillion lesson for marketers by AudioEye”
If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to help you show up more prominently in AI search answers — we’ll call this AEO throughout the article. I’m getting bombarded with brand marketers’ questions about how to get AEO traction these days. …
Television advertising was, for years, the domain of B2C marketers who worked for big brands with large audiences and plentiful buyers. The advent of connected TV (CTV) brought online-style targeting to television ads and opened the door for B2B marketers to get in on the action. But it was more complicated than it sounds. Many …
Most brands treat post-purchase emails as functional necessities. These automated emails are built into the purchase workflow and focus almost exclusively on the product and the buying experience. You see these emails in your own inbox: “Thanks for your purchase.” “Your product is on its way.” “Here’s an updated shipping schedule.” “We just delivered your …
Read more “6 post-purchase moments that shape customer lifetime value”
Google’s latest AI expansion brings Gemini directly into Gmail. With it comes a shift in how messages are interpreted, prioritized and surfaced. For email marketers, this represents an inflection point in how inbox visibility is earned. As Gmail layers Gemini-driven functionality into the user experience and makes inbox placement mechanics more focused on user behavior, …
Read more “How Gemini in Gmail changes inbox visibility for marketers”
Around Q3 of last year, I started hearing the word “context” pop up in many of my conversations. It was noticeable because previously, data was all anyone wanted to talk about. We all know how the vocabulary of the business world works. When everyone starts talking about something, we come up with a different word …
Read more “The era of data dominance is over, and it didn’t last very long”