Marketing — particularly martech — often behaves like the fashion industry. Every year, sometimes every season, a design from a significant fashion label emerges that fast-fashion brands rush to copy. Before long, everyone is wearing the same look, which is often the first sign it’s already time to move on. Marketing is no different. The …
Read more “GEO isn’t a fad — but most GEO tactics won’t survive”
The core mission of many websites — to deliver information to visitors using text and images — rarely changes. Most website redesigns are just fresh coats of paint on 30-year-old frameworks. Danika Wong, CMO of Satisfi Labs, broke that cycle by anchoring her brand’s entire digital presence in an AI-powered agentic experience. We’re kicking off …
The Wall Street Journal‘s recent story, “Companies are Desperately Seeking Storytellers,” lit up LinkedIn the day it was published. Marketer reactions were heated – and split right down the middle. Some argued that organizations already have storytellers and simply need to give them the freedom to exercise their skills. Others celebrated storytelling as a newly …
Read more “Companies aren’t looking for storytellers. They’re looking for meaning.”
The buzz around AI in marketing has finally settled into something more useful. We’ve moved past the initial excitement over generative images and into a more grounded, practical phase — one focused on transformation and leveraging data more effectively. And right now, a new chapter is opening up: agentic AI. Unlike traditional AI, which works …
Read more “How to scale marketing performance with agentic AI”
B2B is a large market, and high-quality leads are worth thousands. The problem is the grind it takes to find the people who are genuinely interested and in the right role, at the right time, with real buying authority. Tinuiti’s Big Bets for the CMO in 2026 report highlights AI-powered, financial-data-driven business media networks as …
Read more “Why B2B marketers need to be using financial media networks”
Salesforce is moving beyond simple generative tools with a major upgrade to Slack’s signature assistant — now a true AI-powered work agent that could change how marketers and cross-functional teams get work done. The rebuilt Slackbot, now generally available to Business+ and Enterprise+ customers, taps into your actual Slack conversational data to answer questions, organize …
Read more “Salesforce upgrades Slackbot into true AI-powered agent”
AI is forcing digital experience platforms (DXPs) to do more than deliver content. It is making them become intelligent systems that can understand user intent, evaluate context, and in many cases, act autonomously on behalf of the brand. That raises the stakes for accuracy, trust and governance. As enterprises adopt agentic architectures, MCP and A2A …
Read more “What it takes to future-proof your brand’s digital experience”
AI has been changing the way users search for and interact with information, as well as how they discover and engage with brands. Today, users increasingly rely on generative AI systems, including AI summaries and LLM chatbots, to learn about brands and related information. As a result, brand perception is easily shaped by these systems, …
Read more “5 ways to strengthen your brand in the age of AI”
This problem has plagued sales and marketing organizations for as long as these functions have existed. Companies invest massive amounts in martech stacks and sales databases, only to see them underperform—not because of the technology itself, but due to poor input. Specifically, the issue is qualified, highly engaged contacts held tightly—like clutched pearls—by the sales …
Read more “The real reason your best leads never make it into the CRM”
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What’s the difference between visible and invisible AI in customer experience, and how can marketers ensure seamless transitions between the two? …
Read more “How visible and invisible AI shape the customer experience”