It’s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales and marketing we thought we knew. All of that adds more complexity to a leadership role that already requires people skills, …
IAB Tech Lab is adding Amazon Ads’ Dynamic Traffic Engine to its open-source efforts to reduce inefficiencies and improve clarity in signaling across the programmatic advertising supply chain. Currently, supply-side platforms send large volumes of bid requests without knowing exactly what demand-side platforms prioritize, leading to wasted infrastructure and unnecessary traffic. The Dynamic Traffic Engine …
Read more “IAB adopts Amazon framework to improve programmatic signals”
Modern marketing cycles often feel like a race to use every available tool, even when that volume risks drowning out the very message you’re trying to send. At the May MarTech Conference, we’re hosting a session called “Winning attention without losing trust: Creating meaningful moments across the customer journey,” designed to help you navigate that …
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Most companies view multishoring as a financial shortcut. It works like a volume knob, amplifying your existing system. If your processes are streamlined, you scale success. If they’re fractured, you pay to magnify chaos at a lower hourly rate. When success is measured by speed and cost, teams miss what drives long-term ROI: effectiveness. If …
Google is removing friction from one of its most widely used measurement tools, simplifying how advertisers track and optimize conversions in Google Ads. The update combines existing features and reduces the number of decisions teams need to make during setup. Currently, enhanced conversions for web and enhanced conversions for leads operate separately, which adds unnecessary …
Brand investment has always paid off in the long run. We’ve known this for decades. What’s changed is that AI now requires brand clarity for surfaceability. Which means there is a serious penalty and a new permanence for getting it wrong. I ran a thought experiment using Claude.ai with three real companies, each representing a …
Read more “AI rewards brand meaning and punishes everything else”
Everyone thinks their martech stack is a little broken. But how broken, exactly — and compared to whom? That’s what we, in partnership with Scott Brinker, editor of Chiefmartec, and MarketingOps.com, aim to find out with the 2026 State of Your Stack survey. Every year, marketers tell us what’s actually in their stacks, what’s working, …
I spent 20 years training as a high-level brand marketer at companies like IBM and Mastercard. By every traditional metric, I was successful. I had the titles, the budgets, the seats at the table. Yet for two decades, I was operating miles away from actual revenue. I wasn’t an architect of business growth. I was …
Read more “Marketing looks successful, but misses what matters”
When a client calls about a damaging search result, you might typically default to one of two responses: “we can suppress it” or “there’s nothing we can do.” Both skip the middle ground — where Google’s removal tools live. Google provides tools to remove or deindex content from search results. They’re underused, frequently misunderstood, and …
Read more “How Google’s removal tools work for SEO and reputation management by Erase Technologies”
Everyone is talking about AI search as if it’s already universal — as if we’ve collectively moved on, users have shifted and discovery has changed for everyone. But the reality is far less straightforward. While AI search is growing fast, it isn’t being adopted evenly. The gap is increasingly shaped by something we don’t often …