The theme of this week’s Coffee Break word search is martech vendors. Find the five martech vendor names in this word search below while you take a breath. Click on the first and last letter in each word to make a selection. Remember, words can run up, down, left, right or diagonal. Good luck! Marketing …
Few technologies have reshaped consumer behavior as quickly as ChatGPT. Launched in November 2022, the conversational AI tool gained 100 million users within two months. It now engages more than 190 million people daily, processing more than 2 billion queries. OpenAI has released more than 20 updates to expand its capabilities, transforming ChatGPT into a …
Read more “What ChatGPT says about your brand — and why it matters”
Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just after Christmas into January as “Q5.” While many advertisers pull back their spend during this time, Meta says advertisers who ran campaigns on its platform and used its instant form …
Read more “Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right)”
Marketing is on the brink of another major evolution — one that will redefine how teams are structured, how work gets done and even what it means to lead. Artificial intelligence is no longer just a set of tools for automation or optimization. Increasingly, it’s becoming an integral part of the marketing organization itself. At …
Read more “What AI and agents mean for marketing teams — now and in the future”
A tough conversation is unfolding between marketing leaders and the C-suite. CMOs are realizing that static, deterministic metrics like attribution create false narratives. Many fear CEOs will blame or shame them for revealing that new insights invalidate much of their earlier reporting. The fear is real — but the bigger risk is staying trapped in …
Read more “Winning executive trust in the move beyond marketing attribution”
Marketing means constant reinvention. We launch, measure, tweak and sometimes scrap entire systems when new insights surface. I’ve managed more than a dozen platforms, rebuilt the same lifecycle journeys hundreds of times and relaunched campaigns in new forms. That same iterative discipline now defines how we approach AI. The question isn’t how to bolt it …
Bloomreach CMO Amanda Elam Cole joins Playbook Broken to dismantle the marketing “workflow” as we know it. From AI agents that build campaigns on prompts to the death of the website itself, this episode dives deep into how leaders can navigate chaos, unlearn what feels safe and build what’s next. Amanda and I talk about leadership, failure, unlearning and …
Every B2B GTM team loves to imagine itself as a band of evangelists — out in the market spreading belief, creating demand and converting the skeptical. It’s a romantic vision: heroic sales and marketing teams “making believers” out of the unconvinced. But the data — and the causal logic — don’t support the romance. Evangelism …
Read more “Why GTM keeps selling to the least profitable people”
This article was co-authored with Aparajita Mazumdar and Audrey Brosnan, experts in the Gartner Marketing Practice specializing in martech stack optimization, marketing technology, personalization and customer data management. Marketing leaders are facing a new reality: the costs of running multichannel campaigns are rising at an unprecedented rate. Expenses tied to technology, labor and media are …
Read more “Discover the secret weapon for marketers battling rising multichannel costs”
According to some estimates, more than half of the content on the internet is now generated by AI. Considering how long it took humans to generate the other half, you’re probably thinking, “That escalated quickly,” and it did. Among content creators, content marketers and nearly everyone who appreciates quality content and the craftsmanship it requires, …
Read more “How we built an AI ecosystem to amplify our event content”