In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: With the rise of consumer AI agents, how can B2B marketers ensure their white papers and technical documentation are “AI-discoverable” for …
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The May 2026 MarTech Conference featured seven live panel discussions for marketing and marketing operations professionals. All told, the event transcripts totaled nearly 150 pages. We mined the transcripts and watched the sessions and chose 10 insightful quotes from the day’s discussions. “The value exchange isn’t really a one-time thing at the point of collection. …
Read more “10 of the most insightful quotes from the May 2026 MarTech Conference”
Most AI strategies I see right now are built around one thing: predicting the future. Companies spend months building plans. They forecast where AI will be in two years. They get everyone to agree. They get sign-off. They launch. By then? Something’s already changed. The biggest problem with AI is that it’s not moving in …
For most of modern marketing history, the operating assumption was surprisingly theatrical. Brands performed. Consumers watched. Channels existed primarily to distribute persuasion more efficiently than the next company. Even performance marketing, for all its mathematical confidence, still revolved around a fundamentally human premise: somewhere on the other side of the screen sat a person making …
Read more “Marketing is entering its ‘air traffic control’ era by AtData”
For years, B2B marketers focused on winning search rankings to drive traffic and generate leads. That playbook is changing fast. Fifty-two percent of B2B tech marketing leaders now see AI-generated search as their top channel for reaching buyers, according to 10Fold’s new report, “The Visibility Reset: How AI Search Is Changing B2B Content Strategy.” Instead …
Read more “The AI search shift changing B2B marketing metrics”
“Think different” was the theme of Apple’s 1997 campaign that began the company’s revival after many thought it was dying. It is both an example of great branding and a wake-up call. The point of branding is differentiation, but that’s been lost in the fog of AI sameness. Your brand is your promise of value, …
Marketing teams have more ways than ever to create, distribute, adapt, and measure content. Technology has made production faster. Templates have made execution more efficient. Automation has made scale feel increasingly achievable. However, more creative output doesn’t automatically translate into greater marketing impact. The challenge is no longer simply producing more work. It’s enabling creative …
Read more “Why scaling creative is really a leadership challenge”
Most marketing teams have no shortage of tools. In fact, the average B2B organization manages between 12 and 20 martech tools. And yet, maintaining brand consistency at scale is still a challenge; fewer than 10% of brands sustain strong brand cohesiveness across their complete product and channel portfolios. The problem with most martech stacks is …
Read more “Build a martech stack that makes it easy to manage your brand by Canto”
There’s a cruel irony at the center of marketing leadership. The CMO is in charge of one of the most complex, long-horizon jobs in business. But everything they do is measured on a short-term performance system, using a shrinking budget, to boost company sales before their clock runs out. Perhaps CMO should stand for chief miracle …
Whether attending board meetings in person or preparing the CEO for them, CMOs need strategic solutions backed by reliable data to demonstrate the impact of the organization’s marketing decisions. The board’s focus is long-term financial strength and shareholder value, so communicating at that level is critical for gaining alignment. I’ve seen marketing communications with boards …
Read more “The 4 marketing metrics that matter in the boardroom”