News – Page 11 – Attention Media

You could already have the data AI needs to deliver value

For years, enterprise content has been treated like a storage problem. Documents were organized, archived, and secured across shared drives, PDFs, presentations, and internal systems. Companies built enormous libraries of customer research, campaign data, transcripts, and institutional knowledge. The assumption was simple: if the information existed somewhere, it could eventually be found and used. In …

Winning the next era of local visibility: How AI is changing local search by SOCi

AI-powered experiences like Google AI Overviews, Gemini, and Ask Maps are changing how customers discover local businesses. People are asking more detailed, conversational questions, and AI-powered systems can now influence which businesses get surfaced. Traditional rankings are only part of the visibility equation. Complete, accurate business information — including your Google Business Profile, reviews, photos, …

AI use and fatigue growing among consumers

AI use is now commonplace among consumers. Prophet’s new “2026 AI-Powered Consumer Report” found that generative AI adoption has climbed to 73%, up sharply from 45% in 2024, showing how quickly these tools have become part of daily life. At the same time, enthusiasm around AI has started to cool. Consumer excitement declined by 7%, …

How to build content your competitors cannot copy

Most AI content isn’t failing because it’s low quality. It fails because it’s disconnected from how your business works. That point came up repeatedly at SEO Week, especially in sessions focused on what happens after content is published. One line stuck with me. As Will Reynolds put it, “Visibility is just an opportunity.” What happens …

How video helps you build better AI content with RAG

It’s time to stop struggling with the idea of AI-generated content and learn how to leverage AI to create better content. Pull up five articles from five different brands on the same topic, and you’ll often see the same framing, structure, and even examples. The reason is simple. The AI tools producing those articles are …

Gmail’s AI Inbox may redefine deliverability

Are we living through the AI Overviews era for email? On March 31, Gmail announced AI Inbox, promising to free users from ever having to reach Inbox Zero again. Much like Google started answering search queries before people clicked a link, Gmail now wants AI to decide which emails matter before people even scroll through …

How to earn customer trust in the age of AI

Without your customer’s deep and abiding trust, a long-term relationship simply isn’t possible. It builds confidence in your technology’s ability to deliver. It’s trust in you, the people behind your company, that sets the direction and creates the value. That kind of trust exists only between humans. This level of trust can only be earned. …

Why AI personalization strategies fail

As a strategist, I never thought I’d say this, but we need to stop talking about blue sky. A north star is important. A roadmap to get there is critical. But the vision — regardless of whether it’s five years or five weeks out — needs to be paired with the operational and technical realities …

Moving beyond silos to align complex customer journeys

Marketing campaigns involve many moving parts — including platforms, channels, and data flows — but that doesn’t necessarily result in chaos. Maintaining a broader operational perspective can improve speed to market, conversion rates, and customer satisfaction. This is where martech practitioners can shine. Like many other professionals, we frequently work across organizational and technical boundaries. …

AI SEO punishes lazy marketing strategies by Brick Marketing

Over the past few decades, digital marketing has settled into a stable system. While it spans SEO, content marketing, social media, and digital advertising, many programs have relied on a predictable core that didn’t always use every available channel. This gave digital marketers a sense of predictability and comfort. For years, teams stuck with what …