Instagram is now a viable full-funnel channel for B2B marketing. It supports awareness, buyer validation and high-intent engagement among decision-makers who increasingly use social platforms as research tools. For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. For more than a decade, the …
Read more “B2B marketing on Instagram: What you need to know”
A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes for a response. The chatbot loops them through irrelevant questions. When they finally reach a human agent, they have to explain their problem again. …
Read more “Why customer service determines the ROI of your marketing spend”
Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and rule-based. That’s not the world we’re in anymore. Thanks to AI — especially agentic AI — marketing automation platforms are evolving into decision engines that adapt in …
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Marketing plans are often evaluated in leadership reviews through the same core question: what will this drive? In familiar territory, the answers are straightforward. You know the inputs, can model return and can define in advance what success looks like. AI breaks that pattern, not because it’s unpredictable, but because it compresses time. Ideas move …
Read more “How to design marketing organizations for AI learning and scale”
You aren’t short on data; you’re surrounded by it. But when that data is trapped in disconnected systems and conflicting dashboards, it feels less like an asset and more like a “data prison.” We know the frustration of having plenty of information but limited ability to turn it into trusted action. The upcoming March 4th …
Read more “Breaking free from data prison with a roadmap to unified customer insights”
Marketers who are building campaigns and thinking about the customer experience probably don’t often think about the data layer of their martech applications. But the data layer is the key to customer relationships, and according to Mike Anderson, co-founder and CTO at Tealium, we’re now in the fifth era of the data layer. Anderson says …
Read more “The secret to happy customers is… your data layer”
The credit card bills from the 2025 holiday season aren’t even paid off, but Intuit Mailchimp is already taking the learnings from it and introducing enhancements for 2026. Mailchimp today announced platform enhancements designed to provide more avenues for merchants to connect their data and activate omnichannel campaigns. “We’ve heard so much from our customers …
Read more “Fresh off the holiday season, Mailchimp debuts new ecommerce features”
Oracle today announced more role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. The new agents are embedded within marketing, sales and service processes to provide insights into unified data, help automate processes and deliver predictive insights. Like the previous batch of AI agents Oracle announced in October 2025, there are agents for …
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2026 will be an inflection point for U.S. marketers. Facing high economic uncertainty from tariff volatility and inflationary pressure, along with ever-changing consumer demands, brands need efficient, reliable growth catalysts — and marketing teams have a powerful opportunity to deliver that through affiliate strategies. Many brands today still treat affiliate marketing as a standalone effort, …
Read more “How affiliate marketing powers AI search and creator commerce”
Email marketing has been declared dead every time a new digital technology appears in all its shiny newness. Yet, it remains one of the most effective, profitable and controllable digital channels available to marketers. But so much of the promotional email that I see in my inboxes feels a little tired. Many messages look as …
Read more “What TikTok gets right about attention and what email overlooks”