News – Page 15 – Attention Media

Rethinking marketing creativity in compliance-heavy industries

Many industries benefit greatly from strategic marketing yet are often held back by regulatory or compliance requirements. Financial services, healthcare, legal, insurance, engineering, energy and environmental management, cybersecurity and similar sectors are often viewed as dry, overly stoic or difficult places to employ creative tactics — though that isn’t true at all. Before teams can …

Marketers see big gains from content strategy overhaul

When the Content Marketing Institute surveyed marketers last year, content strategy felt stuck in neutral — steady, but uninspired. This year? Marketers are making real moves. In its latest survey, 97% of marketers say they now have a content strategy in place. Among them, 13% report significant gains in performance and ROI, while nearly half …

Amazon takes aim at data silos and lengthy workflows with Quick Suite

Despite generating more data than ever before, marketing teams continue to struggle with making their data accessible and usable. The persistent issues of data silos and integration continue to hinder teams in their efforts to make more informed decisions. Nearly two-thirds of the respondents to MarTech’s 2025 State of Your Stack survey said they suffered …

When everyone has AI, thinking becomes the differentiator

In a world increasingly shaped by AI, strategy isn’t becoming less important — it’s becoming indispensable. WPP’s move to produce ads with AI may make execution faster and cheaper, but it also highlights a more profound shift. As AI takes over tasks, the need for real strategic thinking only intensifies. We’ve seen industry upheavals before …

The ‘data foundation’ for AI starts paying off for Salesforce

They say things move faster in the AI age, and on Wednesday, Salesforce delivered the latest example. Salesforce announced its third-quarter results for the 2026 fiscal year on Wednesday. The high-level numbers looked good. Revenue for the quarter was $10.3 billion, up 9% year over year. The company raised its full fiscal year 2026 revenue guidance …

How to write great copy for every channel

Words are a quiet kind of magic. However, they’re often treated like commodities rather than recognized for the power they hold. Words are a vehicle for connection, for understanding and for inspiration. A single change in phrasing can turn flat marketing speak into something that grabs attention, shifts perspectives and drives action. Below are the …

IAB Tech Lab proposes Deals API for programmatic advertising

In a move that could clean up one of programmatic advertising’s messier processes, IAB Tech Lab has released version 1.0 of its proposed Deals API for public comment. The new spec introduces a standardized way for supply-side platforms (SSPs) and demand-side platforms (DSPs) to sync deal data—cutting down on the manual errors that often derail …

Winning back customers requires fixing what drove them away

Most organizations talk a good game about loyalty, but miss the moment of truth: what happens when someone walks away. Whether it’s a customer canceling a contract or a valued employee handing in her resignation, the loss stings. But here’s the upside: win-backs can be far more potent than acquisitions. People who return — employees …

The CDP fantasy is over

Customer data platforms promised clarity, unity and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO Tejas Manohar joins us to dismantle the outdated CDP playbook and reveal why modern teams are shifting toward composable data architectures and AI-driven decisioning. Manohar shares the inside story of the CDP …

Why today’s AI panic feels like the 1990s internet all over again

I started working in digital in 1989, when most people hadn’t even heard of the internet. At CompuServe, I helped businesses move offline communications online — groundbreaking work at the time. We used to joke that we weren’t on the cutting edge. We were on the bleeding edge. Back then, the internet was mysterious, messy …