In B2B marketing, deals are usually decided before the funnel begins. The vendor that shapes how buyers define the problem wins before evaluation starts. The Nobel Prize-winning psychologist Daniel Kahneman proved that every decision runs on two systems at once: System 1 is fast, intuitive thinking that shapes initial preference. It’s the brand that comes to …
Read more “The real GTM advantage is owning language and signal”
Leadership has bought in. Teams are curious and experimenting. The technology is working. Yet AI adoption in your marketing organization is crawling. What gives? The answer isn’t in your tools, your vision or your talent pool. The answer is sitting in your org chart, two to three levels down from the C-suite and one level …
Read more “Middle managers are the missing link in AI adoption”
Small business teams often move faster than their tools allow. Sales, marketing and service responsibilities frequently sit with the same people, and switching between systems to find customer context slows everything down. Salesforce is trying to close that gap by bringing artificial intelligence directly into Salesforce Suites, its CRM designed for small businesses and startups. …
Read more “Salesforce brings AI directly into CRM workflows for SMBs”
We’ve got AI-driven data reporting, we’ve got personalized greetings, personalized subject lines, user-based product recommendations and a whole range of other tools to help us better connect with email subscribers. While personalization can drive conversions, retention and growth, ultra-personalized campaigns can also feel creepy or intrusive to consumers. Do we need to scale back on …
We’ve updated our page on Agentforce with details of the Agentforce Contact Center release. Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. …
Your customers keep telling you they already told you something. They filled out the form. They explained the issue to your support team. They gave you their preferences. Then they have to start over when they reach the next department. You know this is broken, so does everyone else. But the question most organizations get …
Marketing teams measured automation efficiency by how much they can churn out. More nurture streams, more workflows, more content, more leads. At first, this approach worked, as automation accelerated execution and helped teams handle increasing demand for marketing activity. Over time, however, many automation environments start to resemble a patchwork of isolated workflows rather than …
Read more “Too many workflows are breaking marketing automation”
In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: Which emerging ecommerce applications beyond the traditional CRM, analytics and CMS are becoming table stakes for B2B-focused ecommerce strategies? MarTechBot’s answer: Great …
Read more “The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS”
LinkedIn made some good moves last year that I’ve seen pay off for our suite of B2B clients. Now that we’re into 2026, with yearly marketing goals in focus, I’ve got some recommendations based on our 2025 learnings for you to test and leverage in the coming months. Those include: Video. Thought Leader Ads. Personalized …
I was traveling for work and used my credit card in two different states within 24 hours. That wasn’t typical for me, but it made sense given the route I was driving. Apparently, the combination of multiple states and an unusual purchase pattern was enough to trigger my credit card to be declined at the …