What a difference a year makes, especially when it comes to artificial intelligence. Scott Brinker and Frans Riemersma released their “Martech for 2026” report yesterday and the differences between it and the 2025 edition say a lot about how AI and marketing have evolved over the last 12 months. Here are five key changes in …
Read more “5 ways AI changed marketing strategy in just one year”
I’ve seen how easily a single point of view can harden into truth, even when it’s only one slice of the story. In my own life, I’ve watched situations where someone presented their interpretation with confidence. That version spread because it was familiar and straightforward, not because it reflected the whole picture. People tend to …
OpenAI is reportedly nearing the launch of ads in the ChatGPT Android app, according to recent code findings. Meanwhile, one user says an ad has already appeared in the wild. What’s new. Early references to an ad system were found in the latest ChatGPT Android beta (v1.2025.329). Inside the APK, TestingCatalog spotted strings such as: “ads feature” …
Read more “Android code reveals OpenAI’s plans as user reports first ChatGPT ad”
AI is reshaping how marketers work, how stacks are built and how customers make decisions. To understand where these shifts are happening, Scott Brinker and I ran the AI Context Engineering in Marketing Survey (n=103, October 2025). We identified three key actions that every marketing and martech leader needs to master now. Embrace three agent …
Read more “Three actions you must take to thrive in the agentic era of marketing”
You bought the AI-powered martech stack. You paid for the licenses, sat through the demos and rolled out the shiny new tools to your team. But why are your results so incremental? If you’re a marketing leader, you know this story. You’re investing in artificial intelligence at an unprecedented rate, yet most organizations struggle to …
Read more “5 capabilities that separate AI-native teams from everyone else”
Holiday planning is a massive effort, not just for traditional retailers but for anyone doing business with consumers and, nowadays, even for B2B. Very few product or service businesses escape the kind of seasonality that forces active engagement with the market through promotions, offers or specials. Right now, we’re all bombarded with deals on everything, …
ChatGPT, Claude and Perplexity are giving users quick, direct answers without sending them to publisher sites. And if people stop clicking through, what happens to the ads, affiliate links and sponsorships that keep the web running? With Google and others doubling down on AI-driven results, the way people discover and engage with content is shifting …
The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity but in amplifying it. Today’s most innovative companies are leveraging AI to transform passive consumers into active collaborators, empowering each person to play a role in shaping their own …
Read more “AI is turning personalization into a two-way conversation”
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: What would a truly customer-centric B2B buyer’s journey look like — and how is it different from the traditional funnel? The …
Read more “How a customer-centric B2B journey breaks the funnel model”
Digital marketing has, in many ways, come full circle to the pre-internet era when brand awareness and revenue defined success. Traffic and clicks still matter, but they’re only part of the picture now. In a recent interview, Rand Fishkin said the cure for traffic loss driven by search, AI and other zero-click levers is stronger …
Read more “Why content-driven branding is the real fix for zero-click traffic loss”