News – Page 18 – Attention Media

7 no-code AI tools marketers can build today to boost productivity and engagement

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: What are some simple AI tools marketers can build today without coding — and how can they make daily work easier? …

The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands

Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the rebranding of Cracker Barrel — something the mainstream media largely overlooked. Let’s start with the firing of the agency behind the rebrand. Prophet — founded by Scott Galloway …

Marketers navigating low consumer confidence amid high holiday sales

This holiday season, marketers are staring down a paradox that’s hard to ignore: Consumers are feeling cautious, cutting back and worried about affording gifts — yet total retail sales are expected to hit an all-time high. On the one hand, sentiment surveys paint a picture of a financially strained shopper. Nearly half of Americans (47%) …

Most marketers think consumers like AI, few consumers agree.

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. There is an enormous disconnect between marketers’ perceptions of AI’s impact on customer experience and how consumers actually experience it. According to Invoca’s “B2C AI Marketing Impact” report, 86% of marketers believe AI is enhancing the customer journey, only 35% of consumers agree. …

The overlooked infrastructure problem holding personalization back

Within five years, saying your platform offers personalized recommendations will sound as dated as asking someone to rewind the tape. Personalization has already shifted from competitive differentiator to baseline expectation — and the transition is moving faster than most marketing teams realize. The evidence is already visible: 61% of consumers will abandon brands that miss …

Salesforce adds observability to Agentforce, aiming to boost AI performance and trust

Salesforce is expanding the capabilities of its Agentforce 360 Platform with new observability tools designed to give organizations real-time visibility into AI agent performance. The update, announced today, aims to help companies scale their use of AI agents with greater confidence, transparency, and control. As AI-powered agents assume more customer-facing and operational roles, the need …

The three forces that shaped martech in 2025

I just got back from visiting a friend — a 9-hour drive each way. As I often do on trips like this, I use the time away from my screens to reflect on whatever is occupying my attention at the moment. It’s not as relaxing as sipping a cocktail under a hot Caribbean sun, but …

What B2B marketers can learn from Asia’s fast-evolving strategies

Business buying may be fairly standardized worldwide, but cultural and environmental differences still shape how B2B marketing gets done. Here’s a roundup of what’s working for business marketers in Asia to offer ideas and inspiration for the rest of the world. (Sneak preview: You’ll notice a lot less reliance on email.) China’s B2B marketing runs …

The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by EDB Postgres AI

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or months and celebrated (or dissected) once the results rolled in. Theodore Levitt’s “The Marketing Imagination” stays on most marketers’ bookcases alongside their team’s awards. Much of …

The real reason marketing budgets get cut — and how to stop it

Marketing leaders often find themselves in a constant struggle. Expected to drive growth, build brands and shape customer experience, they face ongoing scrutiny from CFOs and boards who want to know, “What’s the return?” Even with sophisticated data tools and analytics platforms, many marketing teams struggle to make a compelling financial case for additional funding. …