Bloomreach CMO Amanda Elam Cole joins Playbook Broken to dismantle the marketing “workflow” as we know it. From AI agents that build campaigns on prompts to the death of the website itself, this episode dives deep into how leaders can navigate chaos, unlearn what feels safe and build what’s next. Amanda and I talk about leadership, failure, unlearning and …
Every B2B GTM team loves to imagine itself as a band of evangelists — out in the market spreading belief, creating demand and converting the skeptical. It’s a romantic vision: heroic sales and marketing teams “making believers” out of the unconvinced. But the data — and the causal logic — don’t support the romance. Evangelism …
Read more “Why GTM keeps selling to the least profitable people”
This article was co-authored with Aparajita Mazumdar and Audrey Brosnan, experts in the Gartner Marketing Practice specializing in martech stack optimization, marketing technology, personalization and customer data management. Marketing leaders are facing a new reality: the costs of running multichannel campaigns are rising at an unprecedented rate. Expenses tied to technology, labor and media are …
Read more “Discover the secret weapon for marketers battling rising multichannel costs”
According to some estimates, more than half of the content on the internet is now generated by AI. Considering how long it took humans to generate the other half, you’re probably thinking, “That escalated quickly,” and it did. Among content creators, content marketers and nearly everyone who appreciates quality content and the craftsmanship it requires, …
Read more “How we built an AI ecosystem to amplify our event content”
Marketers have more tools than ever to personalize, automate and optimize — yet those same technologies are making our work look and sound increasingly alike. At a recent conference, consultant Steve Fair illustrated this perfectly. He’s known for “Post-it Lady” — a woman staring at a wall of sticky notes in a popular Unsplash image …
Read more “Is martech driving the blandification of marketing?”
Adobe is embedding generative AI and AI agents directly into content production workflows, the company announced today, aiming to streamline experience delivery through integrations with Amazon Ads, Google Marketing Platform, Innovid, LinkedIn and TikTok. Announced at the Adobe MAX creative conference, the updates include expanded functionality for Adobe GenStudio. The enhancements aim to address a …
I’ve been exploring the impact and importance of leveraging unstructured data in my previous articles for MarTech, and for this piece, I’m digging into perhaps the biggest source of insights and risk: our email. Much of the genAI email discussion is centered on the use of GenAI to produce better targeted, personalized mass email campaigns, …
Read more “Customer sentiment — and risk — are hidden in the emails in your CRM”
Eighty-six percent of Gen Z professionals now use AI daily at work, according to a new report by TrustRadius. It reveals a sharp uptick in AI adoption, a shift in how B2B professionals conduct product research and new content demands for marketers trying to remain visible in a generative AI-first environment. AI tools are no …
Read more “Gen Z leads surge in daily AI use, as B2B buying enters the generative era”
Data was meant to make marketing smarter. Somewhere along the way, it made us forget what we were trying to understand in the first place. The hollow machine For most of my career, I believed marketing was a bridge between creativity and commerce — between what brands make and what people truly want. I held …
Your marketing team is under pressure. You need content that converts leads and stays true to your brand. Digital experience platforms (DXPs) promise to streamline this, but many CMOs find their teams bogged down by manual processes or inconsistent outputs. AI can help if used strategically, with 35% of marketers listing content creation as a …
Read more “You can’t automate brand voice, but you can train AI to respect it”