In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Are martech, adtech and sales tech converging, and what are the pros and cons for revenue teams if they are? For …
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Your marketing team is under pressure. You need content that converts leads and stays true to your brand. Digital experience platforms (DXPs) promise to streamline this, but many CMOs find their teams bogged down by manual processes or inconsistent outputs. AI can help if used strategically, with 35% of marketers listing content creation as a …
Read more “You can’t automate brand voice, but you can train AI to respect it”
As intelligent systems take on more responsibility, marketers must ensure that performance doesn’t come at the cost of privacy. The good news? AI can be both privacy-conscious and results-oriented, supporting personalization while honoring user intent. At the upcoming MarTech Conference, which is available free and online, Nov. 4, 2025, the session “Consent, compliance and trust …
Read more “The stakes around trust, compliance and consent are higher than ever”
Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain control of data accuracy, privacy and performance. The long view: Nearly 30 years in analytics Some people see the gray beard and gray hair. What they don’t …
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MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using the opportunity to think about purposeful reinvention, according to a survey of agency leaders. The report, “AI’s Effect On The Marketing Industry” (registration required), from Sunup found …
Read more “AI is changing the hiring practices of marketing agencies”
In today’s marketing environment, speed and precision determine who wins attention — and who wastes budget. Campaigns move fast, but signals move faster. The challenge? Humans can’t keep up. That’s why AI is stepping in as the marketer’s always-on performance analyst: monitoring, learning and acting in real time to keep every campaign running at its …
Read more “Let’s discuss performance monitoring and optimization with AI”
It’s easy to assume email problems come from the people hitting send. But sometimes the real issue is much bigger — and higher up the org chart. If you’re in senior leadership and your email metrics feel like a slog with low opens, lower clicks and unsubscribes creeping up, it’s tempting to blame the email …
The IAB Tech Lab has announced two major developments aimed at strengthening privacy and transparency across the digital advertising ecosystem: a new update to the Global Privacy Protocol (GPP) and the release of Version 2 of the Data Deletion Request Framework (DDRF). Both updates are now open for public comment through December 1. GPP update …
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Marketing runs on technology — but somewhere along the way, the tools meant to make our work easier began to slow us down. What was designed to spark creativity now often drains it. The fatigue of too much tech When I was the leader of a project management team, I recall watching our newest hire …
The energy at this year’s INBOUND conference was electric, with one topic dominating the hallways, keynotes and coffee chats — artificial intelligence. Everyone was talking about AI, buying AI and trying to integrate AI. Yet behind the excitement, a quiet frustration lingered. Many organizations I spoke with were stuck in AI chaos, caught in a …
Read more “Structuring AI for marketing impact through focused, real-world activation”