News – Page 30 – Attention Media

Is your martech evaluation process still stuck in a pre-AI world?

Your martech vendor evaluation process doesn’t work anymore—not because it lacks rigor, but because it’s rooted in outdated assumptions about the market, the tools and your needs. The martech landscape has exploded beyond what anyone can reasonably evaluate, and every tool in it claims AI capabilities. Your email platform promises AI-powered subject line optimization. Your …

Stop blasting and start connecting with better email strategy

I’m an email marketer at heart. I love the ability to personalize a message and deliver that message at the right moment in time—I love delivering those messages, and I love receiving them. When email marketing is done right, there is just no better way to communicate with a prospect. And that’s a hill I …

Why isn’t there more creativity in B2B marketing?

Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity? Today, I’m talking to Jacob Sanders, the creator of “ROI: The Musical,” and cast members Scott Monty and Ryan Wallman, to discuss why so many B2B organizations seem to steer away from getting creative in their …

Why evergreen content expires faster in an AI search world — and what to do about it

Your best-performing article from last year just disappeared from ChatGPT’s results. The one that took three weeks to research, ranked in the top three for your core keyword and drove 40% of your demo requests last quarter. A competitor published something similar two weeks ago. Now their post shows up in AI-generated answers. Yours doesn’t …

How MOps and CreativeOps can align to unlock operational excellence

Creative and marketing operations are essential to how in-house teams function. Both roles exist to increase effectiveness and efficiency so teams can deliver greater impact more consistently and with measurable accountability. But rigid org structures and low-collaboration habits often separate these functions into silos that create duplicate work, slower campaigns and missed insights. These teams …

7 no-code AI tools marketers can build today to boost productivity and engagement

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: What are some simple AI tools marketers can build today without coding — and how can they make daily work easier? …

The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands

Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the rebranding of Cracker Barrel — something the mainstream media largely overlooked. Let’s start with the firing of the agency behind the rebrand. Prophet — founded by Scott Galloway …

Marketers navigating low consumer confidence amid high holiday sales

This holiday season, marketers are staring down a paradox that’s hard to ignore: Consumers are feeling cautious, cutting back and worried about affording gifts — yet total retail sales are expected to hit an all-time high. On the one hand, sentiment surveys paint a picture of a financially strained shopper. Nearly half of Americans (47%) …

Most marketers think consumers like AI, few consumers agree.

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. There is an enormous disconnect between marketers’ perceptions of AI’s impact on customer experience and how consumers actually experience it. According to Invoca’s “B2C AI Marketing Impact” report, 86% of marketers believe AI is enhancing the customer journey, only 35% of consumers agree. …

The overlooked infrastructure problem holding personalization back

Within five years, saying your platform offers personalized recommendations will sound as dated as asking someone to rewind the tape. Personalization has already shifted from competitive differentiator to baseline expectation — and the transition is moving faster than most marketing teams realize. The evidence is already visible: 61% of consumers will abandon brands that miss …