News

The IAB Tech Lab has released the Agentic RTB Framework (ARTF) v1.0 for public comment, introducing a new technical specification designed to accelerate and streamline real-time bidding in digital advertising. The framework standardizes agentic interoperability within shared data center environments, enabling faster, containerized interactions between demand-side platforms (DSPs), supply-side platforms (SSPs), and other services. According …

Read more “IAB Tech Lab unveils Agentic RTB Framework to boost real-time ad trading efficiency”

For years, brands have tried to understand their customers through data. Dashboards multiplied, systems integrated and teams built metrics to measure the customer. Yet, most of that data still reflected how companies viewed the customer, not how customers actually experienced the brand. AI changes that balance. To generate anything relevant, it needs context defined by …

Read more “AI is forcing a shift from data silos to shared customer context”

Hightouch today introduced Hightouch Agents, designed to accelerate and automate a wide array of slow, manual tasks that hinder marketing efforts. Hightouch Agents connect directly to a company’s data warehouse and marketing stack, offering visibility into the data behind marketing decisions, customer transactions, inventory levels, creative performance and more. The initial release of Hightouch Agents …

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Two months ago, I watched “KPop Demon Hunters” on Netflix. Several friends had recommended the animated film, so I figured I’d put it on and see what the hype was about. I was playing a game on my phone when it started. Within minutes, the phone was down. What began as background noise became an …

Read more “How the new attention standards turn feeling into data”

What if everything you thought you knew about being “data-driven” was wrong? In this episode of Playbook Broken, Philip Armstrong, SVP and go-to-market head of insights and analytics at Truth in Data (and formerly of Nike) discusses about why most dashboards fail, how to overcome data paralysis and why AI might be breaking more playbooks …

Read more “How to (re)build a playbook that helps people buy”

A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing that brands should build their own online forums and communities. Let’s look at what’s happened since. As of this writing, Reddit’s stock price has risen 177.6%. If you’d bought 100 shares of RDDT then, …

Read more “Reddit’s rise shows every brand needs a forum for its GenAI search strategy”

The November edition of the MarTech Conference zeroed in on one unifying theme: how AI-driven agents and orchestration are redefining marketing’s role, operations and impact.  Over six panel discussions and one keynote presentation, marketing technologists, data scientists and agency leaders shared practical lessons on scaling from pilot to production, embedding AI across workflow, and aligning …

Read more “10 of the best insights from the November 2025 MarTech Conference”

Generative AI is breaking digital experience strategies wide open. As AI models surface flaws in siloed content and search behaviors shift toward AI agents and zero-click results, traditional content systems are falling short. A recent MIT study shows 95% of enterprise GenAI pilots are floundering—highlighting just how ill-equipped most Digital Experience Platforms (DXPs) are for …

Read more “How to build a GEO-ready CMS that powers AI search and personalization”

To get the most out of generative AI, you must remember one thing: It behaves like an overly enthusiastic, well-meaning intern with a desperate need to please. It acts fast and assumes it understands everything. That is why, when you give it a prompt, it may deliver something that totally misses the point.  GenAI chatbots’ …

Read more “Want better answers from AI? Tell it to ask questions”

Six months into your DXP migration, the project was scrapped — budgets blown, timelines missed and loads of technical complexity nobody saw coming. Now you’re stuck paying for a platform that isn’t delivering as your marketing backlog grows. Product sites wait months to launch, campaigns stall and regional teams plead for localized content that won’t …

Read more “How AI could make your next DXP migration actually work”