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In B2B marketing, ideas that shift perspective are currency. They inspire people to think differently, trust more deeply, and make more confident choices. That’s why thought leadership matters more than ever — and why events remain one of the most underappreciated ways to bring those ideas to life. At one of my team’s annual events, …

Read more “Why it’s time to rethink your B2B thought leadership strategy — especially around events”

While online discussion obsesses over whether ChatGPT spells the end of Google, websites are losing revenue from a far more real and immediate problem: some of their most valuable pages are invisible to the systems that matter. Because while the bots have changed, the game hasn’t. Your website content needs to be crawlable.  Between May …

Read more “Invisible pages, lost revenue: Why crawlability poses a huge risk by Semrush Enterprise”