News

Intuit Mailchimp released new tools to help retailers better target and reach customers for the upcoming holiday season and beyond. The new features include an improved Shopify integration, more precise segmentation tools, advanced ecommerce analytics, global and multi-audience SMS capabilities and a refreshed email template library.  As part of Mailchimp’s evolution from an email marketing …

Read more “Mailchimp delivers new toys for retailers ahead of the holidays”

How your brand shows up online now determines how it’s perceived. Visibility and narrative in organic search and generative AI shape how audiences discover, evaluate and trust — or distrust — brands. A single result can strengthen or unravel trust in seconds. To make sure customers, employees and shareholders find the right story, you need …

Read more “How digital visibility drives — or destroys — brand trust”

The rush to embed AI into every layer of business software has created a new reality for enterprise buyers: AI is now a line item — and an expensive one. Software that once enabled work now promises to perform it. The pitch sounds irresistible.  Vendors cite multitrillion-dollar productivity gains and talk of a “new super …

Read more “AI productivity gains, like vendors’ AI surcharges, are hard to find”

Local businesses are asking more questions than ever about connected TV — and for good reason. After years of seeing CTV as something only big brands could afford, many SMBs are starting to explore what it might do for their marketing. In conversations with business owners and marketers across the Cleveland area, the same questions …

Read more “4 questions every SMB should ask before testing CTV”

Salesforce officially launched Agentforce 360 today, its new AI-driven platform that embeds virtual agents across its ecosystem — including Slack. Announced just ahead of Dreamforce, the rollout aims to automate routine work and unify data, people and AI within Salesforce’s “trusted platform.” For marketers, the debut marks a turning point in how AI interfaces with …

Read more “Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams”

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What are the top skills marketers should develop as we enter 2026? As we approach 2026, the marketing landscape continues to evolve …

Read more “What are the skills marketers should develop as we enter 2026?”

I recently spoke with a prospect who knew they had a problem. Sales were slowing, retention was slipping and lifetime value barely stretched past six months. On paper, the near-term numbers looked fine — but only because they’d been manipulated to hide the decline. When I asked what they were doing about it, they said, …

Read more “You’re paying your sales and marketing teams to sabotage each other”

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that landscape is already shifting. Large Language Models (LLMs) like ChatGPT, Claude, Gemini and Perplexity are rapidly becoming the first place decision-makers go for …

Read more “AI KPIs: Turning mentions Into strategy in the age of LLMs by Brightspot”

“RIP SaaS, hello AI” has become a popular refrain online, implying AI will replace SaaS. That framing, however, overlooks how martech stacks actually work. The debate between SaaS and AI has sparked endless speculation: Will one overtake the other? Will software vendors fade as AI matures? Those questions sound bold, yet they overlook the real …

Read more “Martech stacks evolve through capabilities, not tools”

In B2B marketing, ideas that shift perspective are currency. They inspire people to think differently, trust more deeply, and make more confident choices. That’s why thought leadership matters more than ever — and why events remain one of the most underappreciated ways to bring those ideas to life. At one of my team’s annual events, …

Read more “Why it’s time to rethink your B2B thought leadership strategy — especially around events”