Your customers keep telling you they already told you something. They filled out the form. They explained the issue to your support team. They gave you their preferences. Then they have to start over when they reach the next department. You know this is broken, so does everyone else. But the question most organizations get …
Marketing teams measured automation efficiency by how much they can churn out. More nurture streams, more workflows, more content, more leads. At first, this approach worked, as automation accelerated execution and helped teams handle increasing demand for marketing activity. Over time, however, many automation environments start to resemble a patchwork of isolated workflows rather than …
Read more “Too many workflows are breaking marketing automation”
In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: Which emerging ecommerce applications beyond the traditional CRM, analytics and CMS are becoming table stakes for B2B-focused ecommerce strategies? MarTechBot’s answer: Great …
Read more “The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS”
LinkedIn made some good moves last year that I’ve seen pay off for our suite of B2B clients. Now that we’re into 2026, with yearly marketing goals in focus, I’ve got some recommendations based on our 2025 learnings for you to test and leverage in the coming months. Those include: Video. Thought Leader Ads. Personalized …
AI is already influencing how consumers discover products and make decisions. But a new global study from Klaviyo shows something marketers should pay closer attention to: usage is rising quickly, while trust is not. The “Klaviyo AI Persona Research,” based on a survey of nearly 8,000 consumers, found 60% now use AI tools at least …
I was traveling for work and used my credit card in two different states within 24 hours. That wasn’t typical for me, but it made sense given the route I was driving. Apparently, the combination of multiple states and an unusual purchase pattern was enough to trigger my credit card to be declined at the …
Marketing campaigns often fail when the creative misses the mark. The product may be good and the targeting accurate, but the message doesn’t connect emotionally with the intended audience. Traditional creative testing has always been a bit of a guessing game. You show people your ad, ask them if they like it and hope their …
I’m sitting in the Las Vegas airport writing this. Looking around, I see a familiar sight — people trying just a little too hard to project youth and status. A woman with too many plastic surgeries wearing clothes designed for someone half her age. The guy next to her has a bad hair dye job, …
Much of the marketing stack is priced and purchased as infrastructure, but many parts are actually coordination layers that AI can increasingly replicate. The shift introduced by AI is not collapsing the stack — it is repricing it. The misconception about large parts of the stack is that they’re priced and purchased as infrastructure. In …
Read more “AI is repricing the marketing stack, not collapsing it”
Consumers jumped on the AI search bandwagon soon after ChatGPT launched. Now, more than half of shoppers now use AI as a research supplement, and nearly 20% are moving to AI-powered LLMs for all or most of their search needs. Brands, on the other hand, are focusing on AI to power chat and customer experiences. …
Read more “AI’s disruption of online commerce is just starting”