As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration.
In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discusses the evolving landscape of digital asset management (DAM) and the significant impact of artificial intelligence on marketing operations.
Among the topics we cover:
- Managing the proliferation of digital assets and the necessity of human judgment in an AI-driven era
- Moving beyond translation to localization to ensure brand authenticity across diverse cultural and regional markets.
- Practical applications of AI in tagging, natural language search, and automating repetitive tasks to reduce friction.
- How AI-powered research and LLMs are changing how customers discover and interact with brands before they ever reach a website.
Episode guide
00:00 Introduction
00:28 Meet Erica Gunn
01:32 How marketers create and manage the proliferation of content
04:40 The DAM challenges of agencies and regulated industries
06:49 How does AI help solve the digital asset management challenge?
10:51 Leveraging AI for content workflows
12:01 What’s working for Canto’s marketing?
15:07 How prospects researching with AI change the way B2Bs market
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