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The retail visibility gap most DTC brands still miss

A consumer opens ChatGPT and types, “What laundry detergent has perfumer-grade fragrance that lasts?” The AI provides three specific recommendations, each with detailed explanations. Your brand, despite its SEO-optimized product pages and paid search budget, never appears. This scenario is playing out millions of times daily across product categories, and most DTC brands remain completely …

Why CreativeOps and MOps can’t survive independently

Marketing still runs on a legacy of organizational diagrams designed for the old world. But the systems that now drive content production, distribution and optimization already behave as a single, interconnected machine where creation, decisioning and activation feed each other continuously. As we enter 2026, this gap between organizational structure and system architecture is becoming …

Why 2026 is the year customer experience has to change

The coming year had better be about improving customer experience because customers are not happy CX right now. They’re experiencing more problems and having a harder time getting help. And they are not keeping quiet about it. There is a “National Customer Rage Survey,” and just the fact that it exists should tell you a …

How AI agents will reshape every part of marketing in 2026

Think about the last time you shopped online. Now imagine that entire process — searching, comparing, buying — handled not by you, but by your AI assistant. Welcome to 2026, where agentic artificial intelligence isn’t just a tool. It’s your customer. These AI agents work on behalf of people. They scan catalogs, compare options, initiate …

The data quality paradigm shift has arrived

If you work in martech, marketing operations or related roles, you’ve surely heard colleagues and leadership complaining about data quality and their lack of trust in data. We often place the blame for data quality on the system, because we’re not willing to fully say the quiet part out loud: The No. 1 factor in …

3 incrementality testing mistakes — and how to avoid them

Everyone is talking about incrementality these days, and that’s a good thing. It means more teams are finally asking the right question: Are our efforts actually moving the business, or are we just getting better at taking credit? The flip side is that many of the same mistakes persist, now appearing more frequently and with …

A 5-step blueprint for CRM naming conventions

Ever started a new role, logged into the company CRM with fresh-faced optimism and tried to pull a simple report, only to get lost in the weeds? Or maybe you’re launching a new marketing campaign and everything grinds to a halt because previous assets are impossible to find. If that sounds familiar, you’ve likely encountered …

Registration is open for the March 2026 MarTech Conference

TL;DR: You can check out the agenda for the March 4, 2026, installment of the virtual MarTech Conference and register for free. Registration is now open for the March 4, 2026, installment of The MarTech Conference, which will be available online and is free to attend. The March event will follow a similar format to …

The rise of vibe marketing and what it means for marketers

Vibe coding, popularized by tech leaders in early 2025, describes using AI to generate software by simply describing the desired vibe or outcome, rather than writing code. Now, marketers have their own version of this trend: vibe marketing. Just as vibe coding lets developers create apps from natural-language prompts, vibe marketing uses AI and no-code …

7 tips for building a B2B social presence that actually works

Most B2B social media is painfully bad. Companies show up on social platforms with no clear goal, no personality and little understanding of how those platforms actually work. You’ve seen the result: “Join our webinar.” “Download our whitepaper.” “Come visit us at Booth 431.” Yawn. Nobody cares. This kind of content is completely out of …