Two months ago, I watched “KPop Demon Hunters” on Netflix. Several friends had recommended the animated film, so I figured I’d put it on and see what the hype was about. I was playing a game on my phone when it started. Within minutes, the phone was down. What began as background noise became an …
Read more “How the new attention standards turn feeling into data”
What if everything you thought you knew about being “data-driven” was wrong? In this episode of Playbook Broken, Philip Armstrong, SVP and go-to-market head of insights and analytics at Truth in Data (and formerly of Nike) discusses about why most dashboards fail, how to overcome data paralysis and why AI might be breaking more playbooks …
Read more “How to (re)build a playbook that helps people buy”
A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing that brands should build their own online forums and communities. Let’s look at what’s happened since. As of this writing, Reddit’s stock price has risen 177.6%. If you’d bought 100 shares of RDDT then, …
Read more “Reddit’s rise shows every brand needs a forum for its GenAI search strategy”
The November edition of the MarTech Conference zeroed in on one unifying theme: how AI-driven agents and orchestration are redefining marketing’s role, operations and impact. Over six panel discussions and one keynote presentation, marketing technologists, data scientists and agency leaders shared practical lessons on scaling from pilot to production, embedding AI across workflow, and aligning …
Read more “10 of the best insights from the November 2025 MarTech Conference”
Generative AI is breaking digital experience strategies wide open. As AI models surface flaws in siloed content and search behaviors shift toward AI agents and zero-click results, traditional content systems are falling short. A recent MIT study shows 95% of enterprise GenAI pilots are floundering—highlighting just how ill-equipped most Digital Experience Platforms (DXPs) are for …
Read more “How to build a GEO-ready CMS that powers AI search and personalization”
To get the most out of generative AI, you must remember one thing: It behaves like an overly enthusiastic, well-meaning intern with a desperate need to please. It acts fast and assumes it understands everything. That is why, when you give it a prompt, it may deliver something that totally misses the point. GenAI chatbots’ …
Read more “Want better answers from AI? Tell it to ask questions”
Story updated with information on significant expansions to the Connecticut and Montana data protection laws. Data privacy regulation is an issue with broad, national bipartisan support. Red states like Texas and Tennessee and Blue states like California and Colorado are among the 12 states that now have laws about handling consumers’ personal information. Despite this, …
Read more “U.S. state data privacy laws: What you need to know”
Everyone’s talking about how they’re using AI. Salespeople summarize calls, marketers write emails, product teams brainstorm new features. It feels like the way work gets done is changing. But ask how AI fits into their actual workday and most will say, “I copy my notes into ChatGPT, get a response and paste it back into …
Read more “Why your AI strategy isn’t delivering ROI and how to fix it”
Six months into your DXP migration, the project was scrapped — budgets blown, timelines missed and loads of technical complexity nobody saw coming. Now you’re stuck paying for a platform that isn’t delivering as your marketing backlog grows. Product sites wait months to launch, campaigns stall and regional teams plead for localized content that won’t …
Read more “How AI could make your next DXP migration actually work”
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What do marketers need to know about the new AI browsers from Perplexity and ChatGPT? Two new AI browsers—ChatGPT Atlas from …
Read more “What do marketers need to know about the AI browsers from ChatGPT and Perplexity?”