The tech world is full of what appear to be odd partnerships, and some of the announcements at last week’s Dreamforce conference put that on full display. Everyone knows Salesforce wants to be synonymous with AI — and agentic AI in particular. It opened Dreamforce with the introduction of Agentforce 360, the latest version of …
Read more “Why is Salesforce partnering with the biggest names in AI?”
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Do consumers really want to talk to bots? For all the hype around artificial intelligence, one truth keeps surfacing in customer …
The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google’s AI Overviews are transforming how information is discovered and consumed — reshaping the pathways between brands and buyers. For B2B marketers, this moment brings both complexity and opportunity. The familiar playbook that once …
You’re competing against national brands with million-dollar marketing budgets. The advice you keep hearing? “Use the same tools they use.” You sign up for tools built for enterprise operations — and suddenly you’re drowning in features you don’t need, integrations that don’t work and subscription fees that add up faster than your leads. That’s where …
Read more “Building a martech stack that fits local business reality”
What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data, developed three creative variants, launched a triggered journey and measured incremental improvement. No tickets, no queues, no committees. …
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s Global AI Shopping Index. Click to enlarge. AI is already disrupting online shopping and it will continue to do so, according to a report by Klaviyo. Klaviyo’s Global AI Shopping Index (registration required), declares AI to be at the center of …
Read more “Agentic commerce is here, and consumers want it to help find deals”
A sophomore finance major checks her phone between classes. Three brand messages await her response: One offers $200 for an Instagram Reel. Another asks her to review ergonomic desk accessories. A third invites her to promote a meal kit service to her 8,000 followers. She declines the meal kit — her audience leans toward personal …
Read more “The TikTok-fueled shift B2B marketers can’t afford to ignore”
At the Nov. 4, 2025, MarTech Conference — which is entirely virtual and free to attend — one session promises to push past the perennial barrier of creative capacity: “Zero to launch: Using AI for campaign and content creation at scale.” Moderated by Molly St. Louis, co-founder of Mosaic Group Media, and featuring A. Lee …
Read more “Zero to launch: AI-powered campaign creation without the creative logjam”
Mention marketing mix modeling (MMM) to a performance marketer and you’ll get a strong reaction — either total excitement because it’s all anyone’s talking about or the look my client gave me when I brought it up, like they’d just swallowed something bad. The reactions rarely reflect what MMM actually is or how it should …
Read more “Why MMM makes marketers nervous — and why you should use it anyway”
As enterprises race to operationalize AI, the focus is shifting from experimentation to execution — and that means building AI agents that deliver measurable value. But what does a high-performing agent actually look like in practice? For organizations exploring vertical AI applications, the next challenge is designing, deploying and scaling agents that are not only …
Read more “Building AI agents that move from conversation to conversion”