Consumers jumped on the AI search bandwagon soon after ChatGPT launched. Now, more than half of shoppers now use AI as a research supplement, and nearly 20% are moving to AI-powered LLMs for all or most of their search needs.
Brands, on the other hand, are focusing on AI to power chat and customer experiences. That creates a gap between consumers and brands when it comes to how they’re adopting AI.
While most people won’t be using AI agents to do their holiday shopping for some time, AI is still creating significant disruption in the online retail space.
In this episode of Conversations with MarTech, we’re talking to Doug Straton, CMO of Bazaarvoice, about how consumers and brands are using AI for visibility, discovery, research and — ultimately – purchasing.
Episode guide
0:44: Meet Doug Straton
1:22: How consumers use AI in commerce
4:55: How large is the gap between consumer use of AI and brands’ use of AI?
8:05: Are brands using GEO or following “Good SEO is AEO?”
12:20: How well do marketers understand the shifts in product discovery yet to come?
15:39: Insights on ChatGPT ads
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