A sophomore finance major checks her phone between classes. Three brand messages await her response: One offers $200 for an Instagram Reel. Another asks her to review ergonomic desk accessories. A third invites her to promote a meal kit service to her 8,000 followers. She declines the meal kit — her audience leans toward personal …
Read more “The TikTok-fueled shift B2B marketers can’t afford to ignore”
At the Nov. 4, 2025, MarTech Conference — which is entirely virtual and free to attend — one session promises to push past the perennial barrier of creative capacity: “Zero to launch: Using AI for campaign and content creation at scale.” Moderated by Molly St. Louis, co-founder of Mosaic Group Media, and featuring A. Lee …
Read more “Zero to launch: AI-powered campaign creation without the creative logjam”
Mention marketing mix modeling (MMM) to a performance marketer and you’ll get a strong reaction — either total excitement because it’s all anyone’s talking about or the look my client gave me when I brought it up, like they’d just swallowed something bad. The reactions rarely reflect what MMM actually is or how it should …
Read more “Why MMM makes marketers nervous — and why you should use it anyway”
As enterprises race to operationalize AI, the focus is shifting from experimentation to execution — and that means building AI agents that deliver measurable value. But what does a high-performing agent actually look like in practice? For organizations exploring vertical AI applications, the next challenge is designing, deploying and scaling agents that are not only …
Read more “Building AI agents that move from conversation to conversion”
ExactTarget, the tool that would go on to become Salesforce Marketing Cloud after it was acquired by Salesforce in 2013, was launched 25 years ago this year. Marketing Cloud CMO Bobby Jania likes to point out that Wild Birds Unlimited, the first ExactTarget customer, remains a Salesforce Marketing Cloud customer to this day. But that’s …
Read more “Salesforce Marketing Cloud enters the agentic era”
If HubSpot’s August 2025 update was the fireworks show, September is the cleanup crew: tidy, practical and exactly what your teams need to move faster with fewer mistakes. This month’s highlights bring long-requested reporting, better guardrails for data and a handful of AI boosts that remove drudgery without adding complexity. Below are the 14 updates …
Read more “Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates”
If OpenAI CEO Sam Altman stood alone in the middle of a desert, pointed at the ground and said, “AI,” people would start fighting for a chance to buy sand. His magic touch isn’t limited to OpenAI. He is a backer of Oklo, a nuclear energy startup with no revenue and a market cap of …
Technology can earn confidence, but only people earn trust. Performance might win the first deal — relationships win the next ten. In a remote-first world, B2B leaders can’t rely on proximity to build credibility. They need stories that connect performance to purpose — and people to people. The two kinds of trust There are two …
Read more “Why your B2B strategy should start with a story that builds trust”
As enterprises expand AI adoption across both internal teams and end consumers, agentic AI stands out for its potential to elevate customer experience through autonomous and semi-autonomous actions. By enabling faster, more personalized interactions, agentic AI is driving demand for practical ways to deploy it at scale. The proof is in the investments. The global …
Read more “Why agentic AI is the next big shift in CX strategy”
AI rollouts don’t always go as planned. While the technology promises efficiency and innovation, real-world deployments often create new problems — and more human work — instead. When AI promise meets business reality Before worrying about AI replacing people, it’s worth examining how it is actually performing in the real world — where automation often …
Read more “What companies keep getting wrong about AI implementation”