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Twilio launches data tools to help marketers trust their signals and move faster

Twilio today launched a suite of data capabilities aimed at one of marketers’ biggest challenges: trusting their data enough to act on it promptly. The new features — including Granular Observability, a centralized Alerting Hub, expanded APIs and Auto-Instrumentation — give teams better control and visibility across every customer signal. Together, they promise to help …

What companies keep getting wrong about AI implementation

AI rollouts don’t always go as planned. While the technology promises efficiency and innovation, real-world deployments often create new problems — and more human work — instead. When AI promise meets business reality Before worrying about AI replacing people, it’s worth examining how it is actually performing in the real world — where automation often …

AI is your key to better market research and planning

Modern marketing teams are collapsing timelines for strategic planning by deploying AI agents as research assistants. From analyzing audience behavior and competitor positioning to surfacing market trends and whitespace opportunities, these intelligent systems accelerate the insights-to-action cycle — turning what once took days into hours. At the upcoming MarTech Conference, taking place online Nov. 4, …

Data infrastructure consolidation continues as Fivetran, dbt Labs merge

xData infrastructure vendor Fivetran signed a definitive agreement this week to merge in an all-stock deal with dbt Labs. It is the third merger or acquisition for Fivetran in the last five months. The combined company aims to deliver an open data infrastructure — unifying data movement, transformation, metadata and activation — while preserving freedom …

DAM is the missing link in AI-powered marketing success

Everyone’s talking about how AI is reshaping marketing. But in most organizations, the real bottleneck hasn’t changed. Content still lives in too many places, and metadata gaps keep teams searching instead of creating. AI can generate copy, images and video at scale, but the content libraries beneath it are messy and fragmented, with rights data …

Mailchimp delivers new toys for retailers ahead of the holidays

Intuit Mailchimp released new tools to help retailers better target and reach customers for the upcoming holiday season and beyond. The new features include an improved Shopify integration, more precise segmentation tools, advanced ecommerce analytics, global and multi-audience SMS capabilities and a refreshed email template library. As part of Mailchimp’s evolution from an email marketing …

How digital visibility drives — or destroys — brand trust

How your brand shows up online now determines how it’s perceived. Visibility and narrative in organic search and generative AI shape how audiences discover, evaluate and trust — or distrust — brands. A single result can strengthen or unravel trust in seconds. To make sure customers, employees and shareholders find the right story, you need …

AI productivity gains, like vendors’ AI surcharges, are hard to find

The rush to embed AI into every layer of business software has created a new reality for enterprise buyers: AI is now a line item — and an expensive one. Software that once enabled work now promises to perform it. The pitch sounds irresistible. Vendors cite multitrillion-dollar productivity gains and talk of a “new super …

4 questions every SMB should ask before testing CTV

Local businesses are asking more questions than ever about connected TV — and for good reason. After years of seeing CTV as something only big brands could afford, many SMBs are starting to explore what it might do for their marketing. In conversations with business owners and marketers across the Cleveland area, the same questions …

Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams

Salesforce officially launched Agentforce 360 today, its new AI-driven platform that embeds virtual agents across its ecosystem — including Slack. Announced just ahead of Dreamforce, the rollout aims to automate routine work and unify data, people and AI within Salesforce’s “trusted platform.” For marketers, the debut marks a turning point in how AI interfaces with …