In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What are the top skills marketers should develop as we enter 2026? As we approach 2026, the marketing landscape continues to evolve …
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I recently spoke with a prospect who knew they had a problem. Sales were slowing, retention was slipping and lifetime value barely stretched past six months. On paper, the near-term numbers looked fine — but only because they’d been manipulated to hide the decline. When I asked what they were doing about it, they said, …
Read more “You’re paying your sales and marketing teams to sabotage each other”
For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that landscape is already shifting. Large Language Models (LLMs) like ChatGPT, Claude, Gemini and Perplexity are rapidly becoming the first place decision-makers go for …
Read more “AI KPIs: Turning mentions Into strategy in the age of LLMs by Brightspot”
Zeta Global introduced a natural language AI agent this week, personalizing the digital workspace for marketers using the Zeta platform. Known as Athena by Zeta, the company calls it a “superintelligent” agent with access to Zeta’s data cloud and contextual intelligence. Athena adapts to users’ goals, style and decisions and removes the friction between marketers …
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MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Agentic AI is rapidly changing the face and feel of shopping for both retailers and consumers, according to a report on agentic commerce from management consultancy firm Kearney. The report, “Agentic Commerce: From Brand Loyalty to Bot Logic,” found 73% of consumers are …
Read more “60% of shoppers expect to use AI agents in the next 12 months”
“RIP SaaS, hello AI” has become a popular refrain online, implying AI will replace SaaS. That framing, however, overlooks how martech stacks actually work. The debate between SaaS and AI has sparked endless speculation: Will one overtake the other? Will software vendors fade as AI matures? Those questions sound bold, yet they overlook the real …
Read more “Martech stacks evolve through capabilities, not tools”
In B2B marketing, ideas that shift perspective are currency. They inspire people to think differently, trust more deeply, and make more confident choices. That’s why thought leadership matters more than ever — and why events remain one of the most underappreciated ways to bring those ideas to life. At one of my team’s annual events, …
Read more “Why it’s time to rethink your B2B thought leadership strategy — especially around events”
While online discussion obsesses over whether ChatGPT spells the end of Google, websites are losing revenue from a far more real and immediate problem: some of their most valuable pages are invisible to the systems that matter. Because while the bots have changed, the game hasn’t. Your website content needs to be crawlable. Between May …
Read more “Invisible pages, lost revenue: Why crawlability poses a huge risk by Semrush Enterprise”