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AI is already disrupting online shopping and it will continue to do so, according to a report by Klaviyo.
Klaviyo’s Global AI Shopping Index (registration required), declares AI to be at the center of commerce, reshaping how consumers discover, decide and buy.
Among the report’s findings:
- 78% of consumers used AI for shopping or product research in the past three months.
- Consumers use AI to find the best deals (36%), save time (17%) and get personalized recommendations (14%).
- 56% plan to use AI shopping assistants during Black Friday/Cyber Monday 2025.
- 75% have abandoned a purchase because they couldn’t get an instant answer — suggesting real-time, AI-powered support now defines the checkout experience.
The report also looks ahead:
- By 2026, 48% want AI assistants to help compare products, 41% want help sticking to a budget and 32% want AI to suggest full outfits.
- 65% of consumers expect AI shopping assistants to be standard by 2026.
- By 2030, 40% hope AI will consistently save them money, and 89% are open to letting AI manage post-purchase tasks like delivery tracking and order updates.
The report is based on a survey of 3,000 consumers across the U.S., U.K., and Australia.
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