For years, marketers chased the promise of true one-to-one personalization — the ability to connect with each customer as an individual, at scale. Many of their strategies stalled, constrained by rigid segments, siloed data and resource constraints.
Today, AI is changing the game. No longer confined to static personas or pre-set journeys, next-generation AI systems are dynamically interpreting signals, such as intent, behavior and context, to shape interactions as they happen. This evolution is redefining what it means to deliver relevant, orchestrated experiences across every touchpoint.
The November edition of the MarTech Conference will take place online on November 4 and is free to attend. A live panel discussion titled “Reinventing your personalization and orchestration with AI” will explore how AI is transforming marketing relevance in real time.
The session will be moderated by MarTech contributor Scott Gillum and feature Brian McKenna, VP of CRM, DMi Partners; Nathaniel Rounds, lead product marketing manager at Braze; and Sara Larsen, VP marketing & communications, Wolters Kluwer.
From static segments to context-aware intelligence
Traditional personalization relied on what marketers already knew: demographics, lifecycle stage or historical purchase patterns. But AI now operates on real-time context, synthesizing thousands of data points to decide what to say, when, and where.
Attendees will learn how these systems adapt continuously, detecting micro-signals, adjusting creative and coordinating across channels to meet consumers in their moment of need.
Cross-channel orchestration that feels effortless
AI’s orchestration power extends beyond individual messages. It’s now enabling seamless coordination across email, web, mobile, ads, and chat — ensuring consistent, relevant storytelling wherever the customer engages.
This session will explore practical use cases for AI-driven orchestration, demonstrating how marketing teams can automate complex sequences, trigger instant responses, and maintain brand coherence without requiring human micromanagement.
Future-proofing your personalization strategy
The personalization landscape is shifting fast. What feels cutting-edge today could become table stakes tomorrow. The MarTech Conference will offer strategic guidance for future-proofing personalization, helping marketers prepare for a world where AI agents collaborate, create and optimize autonomously.
Join the MarTech Conference, free and online, on November 4.
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