In this episode of Playbook Broken we’re talking to Myriam Jessier, SEO exec at Pragm and Neurospicy, to explore why traditional SEO strategies are collapsing in an AI-driven search world.
Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate and what brands must understand about context and relevance today.
This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future.
Episode Guide
00:00 Introduction to Playbook Broken
00:08 Meet Miriam Jesse: The SEO expert
00:31 The broken SEO playbook
03:17 Relevance engineering in SEO
08:08 The zero-click environment
08:47 Adapting to AI and multimodal search
12:35 SEO in the context of brand and user experience
13:44 The future of SEO and marketing
21:47 The impact of competitor clicks on Google results
22:15 Algorithmic influence and new SEO tools
23:06 Echo chambers and contextual relevance
24:20 Understanding AI brand drift
26:28 Introducing the ‘I’m Stuck’ segment
28:16 Technical branding and AI narrated brands
32:26 Practical tips for brand management
35:15 Force yourself: Overcoming challenges
40:53 Final thoughts
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