Marketing operations should be the engine of growth, not a source of burnout. We know the pressure of being caught between “move faster” demands and the reality of manual reporting and approval loops that eat your afternoon. It’s a common hurdle in this role, but it doesn’t have to be your permanent reality.
At the March 4th MarTech Conference session, “Say goodbye to busywork by rethinking marketing workflows,” we’re moving past the “do more with less” cliché to focus on actual relief. This isn’t about dumping more tools into your stack. It’s about redesigning how work happens so you can finally focus on the high-value strategy you were hired to lead.
Moderated by Melissa Reeve of Hyperadaptive Solutions, our panel features leaders who have navigated these exact technical and cultural shifts:
- Brianna Miller, director of demand generation, Cohere Health.
- Moni Oloyede, owner and founder, MO MarTech.
- Andrew Hall, vice president, global demand generation, Canto.
Together, they’ll explore how marketing teams are evolving from “ticket takers” to strategic architects. We’ll look at how AI and automation can serve as your silent partners — removing bottlenecks and reducing errors — so your team can move with confidence rather than just speed.
Real-world paths to a more efficient operations model
This session dives into practical frameworks for building workflows that support your people, including:
- High-impact automation zones: Identifying the specific reporting and setup tasks that give you the most time back.
- AI-assisted production: How to scale content and manage assets without adding layers of complexity.
- Human-centric design: Building systems that empower your team to experiment and innovate instead of just “pushing buttons.”
If your team feels buried under operational debt, let’s tackle this together. Join us to learn how to build workflows that work for you, not the other way around.
Register for the free, online March 4th MarTech Conference.
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