The ground is shifting beneath your feet again. We know the feeling. Just when you thought you’ve mastered the latest algorithm update, things seem to change entirely. It’s exhausting to feel like the goalposts are constantly moving, especially when your leadership team is looking to you for a definitive roadmap through the AI fog.
Traditional SEO isn’t going away, but it is gaining a complex new layer. As buyers lean on LLMs and AI agents to summarize their options, the “click” is no longer the only metric of success. This shift isn’t just a technical hurdle; it’s a fundamental change in how your hard work reaches the person on the other side of the screen.
At the free, online MarTech Conference on March 4th, the session “Showing up in the age of AI search” tackles this head-on. This isn’t about chasing “hacks” or “crushing” the competition; it’s about finding a sustainable path forward for your brand’s visibility.
Moderated by Janet Driscoll Miller, president and CEO of Marketing Mojo, this panel brings together the experts who are currently in the trenches:
- Nikki Lam, VP, head of SEO, NP Digital.
- Gerald Murphy, evangelist for Semrush Enterprise, Semrush.
- Sara Resnick, global lead of marketing & SEO, Western Union.
- Tamara Scott, chief content officer, overQualified LLC.
Together, they’ll explore the practical side of generative engine optimization (GEO). They’ll share what’s actually working in their current experiments and how to stay grounded when the “AI is killing search” headlines get too loud.
What you will take back to your team
- Real-world impact: How AI discovery is actually changing traffic patterns and what that means for your reporting.
- Practical optimization: The first steps to take with your content structure and authority signals to ensure AI models recognize your expertise.
- Future-proofing: Honest predictions on the search landscape so you can prepare your team for what’s next without the burnout.
The transition to AI-mediated discovery is already underway. We’re here to help you navigate it with confidence, ensuring your brand stays visible and your expertise stays valued.
Register for the March 4th MarTech Conference. It’s online and free.
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