AI is making its way into online retail for both consumers and sellers.
Consumers are increasingly using AI tools for product discovery, while retailers are deploying AI-powered agents to help with the customer experience.
But true AI shopping agents are still rare to find, at least for now.
In this episode we’re talking to Grant Deken, director of product at Klaviyo, about how consumers use AI in their shopping; what stands between AI-assisted shopping experiences and AI agents that do the shopping for us; and how brands are keeping pace with consumers’ AI use and advances in the technology itself.
Episode guide
0:36: Meet Grant Deken
0:50: How are shoppers using AI and how do they feel about the experience?
3:15: How does the way shoppers use AI for research differ from the way they used traditional search?
7:50: What has to happen for agentic commerce to become a reality?
11:01: What do brands have to do to keep pace with consumer AI usage?
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