Salesforce unveiled a new set of agentic marketing tools today at its Connections event in Chicago. They are designed to automate more of the marketing workflow, from finding prospects and creating content to launching campaigns and optimizing performance.
The announcements reflect a broader shift in marketing software. Rather than using AI to assist with individual tasks, vendors increasingly position agents as systems that can execute entire workflows with limited human involvement.
On the sales side, Salesforce highlighted two newly available agents from Qualified.
- Piper, Qualified’s SDR agent, identifies and qualifies inbound website visitors around the clock, then routes qualified prospects to sales teams automatically.
- Hunter, Qualified’s prospecting agent, focuses on outbound pipeline generation. The agent identifies potential contacts, initiates outreach, and runs email nurture sequences so sales teams begin the day with new opportunities already in motion.
Salesforce also introduced new tools aimed at content creation and personalization.
- Agentforce Content Agent, now in pilot, allows marketers to describe a campaign in plain language. The agent then generates content for email, SMS, RCS, and mobile channels while following brand guidelines and preparing assets for deployment.
- Real-Time Offer Management, which Salesforce said will be available soon, uses behavioral and engagement signals to determine which offers individual customers should see and when.
The company also previewed tools designed to move campaign planning closer to autonomous execution.
- Marketing Expert Agent, currently in pilot, allows marketers to define goals, budgets, and operating guardrails. Agents then help build campaigns, launch them, and optimize performance against business objectives.
Salesforce is also bringing campaign management into Slack. A forthcoming integration will allow marketers to manage audience segments, campaigns, customer journeys, and performance insights through conversational interactions in Slack, without switching between applications.
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