CMOs face a make-or-break moment as digital channels and personalization collapse

CMOs face a make-or-break moment as digital channels and personalization collapse

Two pillars of modern marketing — digital channels and personalized engagement — are falling apart and CMOs must do a radical rethink to survive, according to a new Gartner report. “The foundations CMOs once relied on are eroding fast, from how teams operate to how brands earn trust and drive growth,” Sharon Cantor Ceurvorst and …

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The real reason marketing budgets get cut — and how to stop it

The real reason marketing budgets get cut — and how to stop it

Marketing leaders often find themselves in a constant struggle. Expected to drive growth, build brands and shape customer experience, they face ongoing scrutiny from CFOs and boards who want to know, “What’s the return?” Even with sophisticated data tools and analytics platforms, many marketing teams struggle to make a compelling financial case for additional funding. …

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10 of the most thought-provoking quotes from the November MarTech Conference

10 of the most thought-provoking quotes from the November MarTech Conference

The November MarTech Conference featured six panel discussions and one keynote presentation, all focused on the theme of AI and agents, and featured speakers from brands such as Cisco, Google, Citrix, Fluency, Stensul and Braze.  All the November sessions are now available on demand at the link below. MarTech Conference November: Now On-Demand You can …

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How data and genAI are helping retailers boost conversions in a tough economy

How data and genAI are helping retailers boost conversions in a tough economy

Retailers are facing increased competition at a time when high inflation and higher prices are limiting consumers’ spending potential. This year, brands will have to work harder than ever to cut through the noise and drive purchase intent, and data marketing can and should play a central role in retailers’ and brands’ ecommerce strategies. From …

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Data readiness is the missing foundation of AI-powered marketing

Data readiness is the missing foundation of AI-powered marketing

Our industry is rushing headlong toward an AI-powered future. The promise is captivating: intelligent systems that can predict market shifts, personalize customer experiences and drive unprecedented growth. Yet in that race, many organizations are short-changing or even skipping a critical first step. They are building sophisticated engines but trying to run them on unrefined fuel. …

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Why B2B companies struggle to adopt account-based marketing — and how to fix it

Why B2B companies struggle to adopt account-based marketing — and how to fix it

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: Why is it so difficult for B2B organizations to shift from a lead-centric mindset to an account-based strategy — and how can …

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