Whether your marketing team can take advantage of AI agents depends less on the agent tools themselves and more on whether your existing platforms have the API infrastructure to support them. A new public dataset grades 152 B2B APIs on their agent-readiness — giving you a framework to pinpoint where your stack can support automation …
Disclosure: I’m the co-founder of Optmyzr. I’ll use one of our open-source skills as the example below, but the frameworks here apply to anything you install or build. If you’ve used Claude, ChatGPT, or Gemini for marketing work in the last six months, you’ve probably hit the same wall I have. The chat is great …
Read more “AI skills: The next layer of marketing automation by Optmyzr”
OpenAI is taking another step toward building a full-fledged advertising platform. The company has begun testing a new ad format inside ChatGPT that allows multiple advertisers to appear within a single sponsored placement. The move expands the amount of ad inventory available in ChatGPT while giving advertisers more opportunities to reach users during product research …
Read more “OpenAI tests multi-advertiser ad placements in ChatGPT”
Many companies are augmenting their products or services with AI and want to refresh their brands — the process of changing a brand’s image, voice, or another aspect of the business without losing its core messaging. Ideally, a brand evolves over time, changing its look, feel, and content. The intentional, consistent growth of branding over …
Read more “How to refresh your brand without losing your audience “
The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to Google, YouTube, and other platforms to learn more, find products, or continue engaging with a brand. The challenge isn’t generating that interest. It’s being ready to capture it. A recent World Cup campaign from Fox …
Read more “Stop treating search and video as separate teams”
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Beyond content generation, how can AI be integrated into the lead scoring workflow to move beyond static demographic rules and toward …
Read more “How AI is turning lead scoring into a decision engine”
Employee advocacy programs are among the highest-leverage growth opportunities for technical B2B organizations because they combine three things that traditional corporate marketing often struggles to achieve: trust, subject-matter expertise, and organic reach. In technical industries such as engineering, cybersecurity, healthcare technology, financial services, manufacturing, and environmental consulting, buyers trust practitioners more than polished corporate messaging. …
Read more “Employee advocacy is a growth engine for technical B2B”
It’s Pride Month, and we’re seeing Schrodinger’s marketing, as brands try to be both in and out of the closet with their support of the LGBTQ+ community. It’s no secret that since the 2024 presidential election, corporate support for the 31 million Americans in this community has dropped faster than a disco ball on New …
Read more “Brands want to be in and out of the closet for Pride Month”
The growing martech delivery gap comes from an ecosystem that treats platform fluency as proof of transformation capability. While certification matters, it doesn’t prove that an internal team or an external partner can redesign workflows, resolve governance issues, manage stakeholder complexity, or deliver sustained operational value from a platform. Martech transformation typically hits a snag …
Read more “Why platform certification doesn’t equal martech transformation”
Marketers have more data than ever, but a new report from Bitly suggests they still struggle to answer a basic question: What’s actually working? According to Bitly’s “The Marketing Visibility Report,” the average marketing team now uses six different tools to measure performance. Yet only 18% of marketers say they have a clear view of …
Read more “Marketing measurement is breaking under its own complexity”