News – Page 42 – Attention Media

How to turn multishore teams into trusted partners

Many global scaling efforts underperform or fail not because of talent gaps, but because their operating models break down. When multishore teams are onboarded through data dumps and treated as order-takers, quality suffers and onshore leaders become bottlenecks of review and micromanagement. Launching multishore teams on a production-ready framework is an operational shift toward competence-based …

The free AI tool that exposes messaging gaps on your site

Marketers spend enormous amounts of time optimizing messaging, design and content, but rarely experience their own website the way a first-time visitor does. That disconnect often explains why polished-looking sites underperform. When I first came across Google’s NotebookLM, I realized this AI tool offers an easy, practical way to emulate the experience of a first-time …

Why AI visibility is now a C-suite mandate

Your brand is being evaluated, summarized and recommended — or ignored — thousands of times per day by AI systems. For most enterprises, this is happening without visibility, measurement or control. AI is no longer just influencing search results. It is replacing the website as the first — and often only — customer touchpoint. Platforms …

It’s time for AI to join your workflows

We’ve all dealt with data silos and organizational silos, but as businesses struggle to develop an AI strategy and centralize around AI tools, we’re now at risk for AI silos as well. The real benefit of AI is integrating it in your workflows, where it can help ease the manual tasks associated with campaign creation, …

How AI agents shaped the record-breaking 2025 holiday season

The 2025 holiday shopping season set new records, according to Salesforce data, with $1.29 trillion in global sales driven by a definitive shift toward AI-driven agentic shopping. A resilient consumer base drove global online sales up 7% from last year, with U.S. sales at $294 billion, up 4% from 2024. Brands that deployed their own …

A practical framework for AI disclosure in marketing

As an adjunct professor at Georgetown University, I (and my students) live under an AI disclosure policy. If you use generative AI — whether it’s to write, design, brainstorm or something else — and submit that work for a grade, you’d better disclose it. Fair enough. We talk about it in class, we work with …

Marketing learned how to grab attention, but forgot what to do with it

I remember seeing the famous Dollar Shave Club commercial “Our Blades are F***ing Great” for the first time. Someone walked up to my desk and said, “You have got to see this.” It’s certainly absurd, but that was the point. It got the point across — “Dollar Shave Club’s razors are better, cheaper and easier …

Bad processes don’t get better with automation

Automation can fix problems. That belief is a persistent and expensive myth in today’s organizations. Automation only accelerates what already exists. And if you have a bad foundation, anything built on it can’t be stable, regardless of how much technology you try to inject into it. Because automation doesn’t improve marketing maturity, it exposes it. …

Why engagement metrics matter more than sessions in AI search

For more than a decade, sessions have been among the most relied-on metrics in digital marketing. They offered a simple and intuitive way to measure growth. More sessions meant more visibility. More visibility meant better SEO performance. For leadership teams, session growth became shorthand for success in organic search. That mental model is no longer …

AI is paying off for B2B marketing. For B2B marketers? Not so much.

AI is doing wonders for B2B marketing by cutting costs and improving productivity. But, as has been the case for the past 56 years, these gains aren’t reflected in people’s paychecks. According to the “2025 B2B Tech Marketing Salary & AI Career Impact Survey” from Metadata.io and VPMarketing.com, 90% of tech marketers are using AI …