Everyone is talking about incrementality these days, and that’s a good thing. It means more teams are finally asking the right question: Are our efforts actually moving the business, or are we just getting better at taking credit? The flip side is that many of the same mistakes persist, now appearing more frequently and with …
Read more “3 incrementality testing mistakes — and how to avoid them”
Ever started a new role, logged into the company CRM with fresh-faced optimism and tried to pull a simple report, only to get lost in the weeds? Or maybe you’re launching a new marketing campaign and everything grinds to a halt because previous assets are impossible to find. If that sounds familiar, you’ve likely encountered …
TL;DR: You can check out the agenda for the March 4, 2026, installment of the virtual MarTech Conference and register for free. Registration is now open for the March 4, 2026, installment of The MarTech Conference, which will be available online and is free to attend. The March event will follow a similar format to …
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Vibe coding, popularized by tech leaders in early 2025, describes using AI to generate software by simply describing the desired vibe or outcome, rather than writing code. Now, marketers have their own version of this trend: vibe marketing. Just as vibe coding lets developers create apps from natural-language prompts, vibe marketing uses AI and no-code …
Read more “The rise of vibe marketing and what it means for marketers”
Most B2B social media is painfully bad. Companies show up on social platforms with no clear goal, no personality and little understanding of how those platforms actually work. You’ve seen the result: “Join our webinar.” “Download our whitepaper.” “Come visit us at Booth 431.” Yawn. Nobody cares. This kind of content is completely out of …
Read more “7 tips for building a B2B social presence that actually works”
The coming year will bring seismic changes in email’s use and delivery. The changes, already underway, require a complete rethinking of how marketers create, measure and manage email. AI was once used mainly to detect spam. Now it summarizes email content and acts as a key channel for agents. Email is becoming the connective tissue …
Read more “Email marketing is becoming an agent-to-agent system”
IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already works. The plan focuses on extending existing standards with new agentic and high-performance protocols, rather than creating entirely new ones, to support secure and interoperable agentic execution. To move faster, the …
Read more “IAB releases agentic AI roadmap for digital advertising”
Updated with details on TikTok’s new US-based ownership. TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According to Meltwater, TikTok ads have the potential to reach 48.8% of people over the age of …
Last year was exhausting for many people for many reasons. It’s not just job and family stress, or changes in our industry. But as the book title says, it’s everything, everywhere, all at once. It felt like I was constantly cartwheeling from one thing to another, from the news to the stock market, the impact …
I’ve written that the AI panic we’re living through feels a lot like the dawn of the commercial internet, full of promise, panic and policy gaps. Well, here we go again. In late 2025, President Trump signed an executive order aimed at blocking U.S. states from creating their own AI laws, directing federal agencies to …
Read more “What privacy and email laws reveal about today’s compliance risk”