You’re competing against national brands with million-dollar marketing budgets. The advice you keep hearing? “Use the same tools they use.” You sign up for tools built for enterprise operations — and suddenly you’re drowning in features you don’t need, integrations that don’t work and subscription fees that add up faster than your leads. That’s where …
Read more “Building a martech stack that fits local business reality”
What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data, developed three creative variants, launched a triggered journey and measured incremental improvement. No tickets, no queues, no committees. …
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s Global AI Shopping Index. Click to enlarge. AI is already disrupting online shopping and it will continue to do so, according to a report by Klaviyo. Klaviyo’s Global AI Shopping Index (registration required), declares AI to be at the center of …
Read more “Agentic commerce is here, and consumers want it to help find deals”
A sophomore finance major checks her phone between classes. Three brand messages await her response: One offers $200 for an Instagram Reel. Another asks her to review ergonomic desk accessories. A third invites her to promote a meal kit service to her 8,000 followers. She declines the meal kit — her audience leans toward personal …
Read more “The TikTok-fueled shift B2B marketers can’t afford to ignore”
At the Nov. 4, 2025, MarTech Conference — which is entirely virtual and free to attend — one session promises to push past the perennial barrier of creative capacity: “Zero to launch: Using AI for campaign and content creation at scale.” Moderated by Molly St. Louis, co-founder of Mosaic Group Media, and featuring A. Lee …
Read more “Zero to launch: AI-powered campaign creation without the creative logjam”
Mention marketing mix modeling (MMM) to a performance marketer and you’ll get a strong reaction — either total excitement because it’s all anyone’s talking about or the look my client gave me when I brought it up, like they’d just swallowed something bad. The reactions rarely reflect what MMM actually is or how it should …
Read more “Why MMM makes marketers nervous — and why you should use it anyway”
As enterprises race to operationalize AI, the focus is shifting from experimentation to execution — and that means building AI agents that deliver measurable value. But what does a high-performing agent actually look like in practice? For organizations exploring vertical AI applications, the next challenge is designing, deploying and scaling agents that are not only …
Read more “Building AI agents that move from conversation to conversion”
If HubSpot’s August 2025 update was the fireworks show, September is the cleanup crew: tidy, practical and exactly what your teams need to move faster with fewer mistakes. This month’s highlights bring long-requested reporting, better guardrails for data and a handful of AI boosts that remove drudgery without adding complexity. Below are the 14 updates …
Read more “Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates”
If OpenAI CEO Sam Altman stood alone in the middle of a desert, pointed at the ground and said, “AI,” people would start fighting for a chance to buy sand. His magic touch isn’t limited to OpenAI. He is a backer of Oklo, a nuclear energy startup with no revenue and a market cap of …
Technology can earn confidence, but only people earn trust. Performance might win the first deal — relationships win the next ten. In a remote-first world, B2B leaders can’t rely on proximity to build credibility. They need stories that connect performance to purpose — and people to people. The two kinds of trust There are two …
Read more “Why your B2B strategy should start with a story that builds trust”