Nearly half of B2B SaaS companies say they have already cut or reduced marketing roles because of AI, according to a new report from Wynter. The surprising part is that most of those cuts never showed up as layoffs. Companies quietly stopped backfilling open jobs and let attrition shrink teams over time. Source: Wynter’s report …
Many marketers make the mistake of treating AI as a strategy. It’s not. AI is a tool, an accelerator, and, in some cases, a useful assistant. It can help you work faster, support ideation, and summarize data. AI tools can draft campaign copy, suggest subject lines, generate content variations, and reveal unexpected patterns. That helps …
AI agents are supposed to automate marketing workflows at machine speed, but many martech platforms can barely support them. Behind the AI hype is a growing infrastructure problem: APIs built for humans clicking dashboards are becoming a bottleneck, preventing autonomous agents from working reliably across modern marketing stacks. A new public dataset from SaaStr — …
AI is changing how buying decisions are made. Consumers increasingly discover products through conversational interfaces that interpret intent, synthesize information, and recommend options in real time. In these environments, advertising is no longer confined to banners, sponsored placements, or search results. The recommendation itself becomes the ad. This shift is most visible in conversational AI …
Read more “3 things you must know to get AI-native advertising right”
Many marketers missed the initial opportunity to reimagine their organizational models before implementing AI technology. Now, they find themselves at the evolving intersection of AI, data, and modern marketing strategy. In this episode of Conversations with MarTech, Ryan Warren, chief CRM officer at Razorfish, discusses why many organizations struggle to realize the full potential of …
Marketing exists to create movement — from disinterest to curiosity, from curiosity to confidence, and from confidence to action, then hopefully, evangelism. Leverage is the ability to create that movement. I first started thinking about leverage through a graduate school negotiation case study taught by Prof. Ned Wellman. In the case study, a man named …
Most executive listening tours fail for one simple reason: They’re designed to collect feedback instead of uncovering the truth. Meetings get scheduled, leaders host town halls, surveys go out, themes get summarized, and nothing fundamentally changes. Employees and customers notice the gap between listening and action, and credibility erodes a little more each time. People …
Read more “How to avoid tone-deaf executive listening tours”
The flood of AI crawlers and automated agents is forcing publishers and content owners to face a challenger: Deciding who gets access to their content, and under what terms. To help address that problem, IAB Tech Lab released new guidance today on bot and crawler management strategies, opening the document for public comment through June …
Every sales and marketing leader should be asking: What kind of selling relationship do we have — and does it prioritize humans or machines? This question goes beyond which CRM you use, which cadence tool you’ve deployed, or which AI platform you’re evaluating. It’s about how your organization connects with buyers. The answer determines whether …
Read more “AI can scale B2B sales, but only people can build trust”
One of the biggest traps in marketing research and technology today is mistaking speed for impact. We’re focusing on doing more, being more efficient, and creating the next AI business. But we’re forgetting some of the fundamentals. The Red Queen hypothesis is an excellent metaphor for what’s happening in our industry right now. It suggests …
Read more “The real risk of AI is marketing commoditization”