AI has quickly become the most overconfident line item in the modern marketing roadmap. Budgets are shifting. Teams are being restructured. Vendors are being evaluated almost exclusively through the lens of how “AI-powered” they appear. There is a growing assumption that once the right models are in place, performance will follow. Better targeting. Smarter segmentation. …
We’re experiencing a conflict between the economic pressure to produce quick and cheap research results and the scientific demand for rigor. Hundreds, if not thousands, of lifelike personas can be generated within minutes by vendors promising strong results. But these often operate as methodological black boxes, producing outputs that can’t be validated, may contain hidden …
AI search is quickly becoming a gatekeeper in B2B software buying. New research found that 71% of buyers rely on AI chatbots at some point in the software research process, and 51% now start their research with an AI chatbot more often than with Google. In G2’s report, “The Answer Economy: How AI Search is …
The pressure to produce content at an unrelenting pace often leaves marketing teams feeling like they’re running a marathon on a treadmill — moving fast, but losing the human connection that actually drives results. At the May 6th MarTech Conference, we’re hosting a session called, “Marketing’s moment: Reclaiming the power of the story — fueled …
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You’re about to launch a campaign. The creative is done, the emails are built and everything is scheduled. Now you’re ready to pull the list. You give it a scan and notice all the data hygiene issues. The name field is full of inconsistencies like “Hi JOHN” or “Hi ,Mary (Mary Jane).” Or you have …
A team I was working with recently started using AI to speed up content. At first, it delivered. Output increased, timelines moved faster and bottlenecks eased. Then things started to feel off. The tone shifted depending on who wrote the prompt. Messaging got a little inconsistent and a few pieces had to be pulled because …
Read more “Why your AI content feels inconsistent and how to fix it”
The latest innovation can shape how you evaluate email platforms, but it isn’t enough on its own to determine what will actually work for your business. That’s part of the challenge when making platform decisions. Innovation can force you to reassess how you evaluate and choose technology to avoid heading in the wrong direction. I …
Read more “Email platform decisions require more than the latest innovation”
A troubling trend is developing involving AI and early-career marketers, and I’m not the only one noticing it. Leading voices like Paul Roetzer highlighted attention-grabbing quotes from Dario Amodei, co-founder and CEO of Anthropic, who predicted AI could wipe out roughly 50 percent of all entry-level white-collar jobs within five years. Stanford’s Digital Economy Lab …
Read more “AI’s impact on early-career marketers is reaching a crisis point”
Adobe and Canva are heading in the same direction, even if they are taking very different paths to get there. Both companies rolled out major AI updates in the past 24 hours, and both are trying to redefine how creative work actually gets done. At the center of both releases is a shift in interface. …
Read more “Adobe and Canva releases push AI deeper into creative workflows”
Modern marketing cycles often feel like a race to use every available tool, even when that volume risks drowning out the very message you’re trying to send. At the May MarTech Conference, we’re hosting a session called “Winning attention without losing trust: Creating meaningful moments across the customer journey,” designed to help you navigate that …
Read more “Creating meaningful moments across the customer journey”