Given the steady introduction of new channels and platforms, you’d think email’s share of the marketing budget would start to slip. But it actually keeps growing. According to Gartner’s 2025 CMO Spend Survey, email accounted for 7.4% of total digital marketing spend — making it the only owned or earned channel to grow its budget …
Read more “Why email is now identity and deliverability infrastructure”
There’s a conversation happening in nearly every large enterprise right now, and most people in it don’t realize they’re talking past each other. It goes something like this: the CMO says the pipeline looks healthy. The head of sales says the forecast is solid. The CFO says the numbers don’t add up. Someone in RevOps …
Among all the concerns marketers have when bringing AI into decision-making, there’s one we don’t talk about enough: Are we too quick to assume AI knows what’s going on in our heads when we build models? This stems from a growing worry about introducing bias when building prompts and formatting queries. The bias can stem …
Much of the news in the February 2026 release notes for Adobe Marketo Engage focused on its Email Designer tool, which debuted early last year. But among the deprecations listed in the February 2026 release notes was the Marketo SEO feature. It will be deprecated as of March 31, 2026, and users who want to …
Read more “Marketo deprecates SEO feature in latest release notes”
AI is making its way into online retail for both consumers and sellers. Consumers are increasingly using AI tools for product discovery, while retailers are deploying AI-powered agents to help with the customer experience. But true AI shopping agents are still rare to find, at least for now. In this episode we’re talking to Grant …
Read more “The age of the AI shopping agent isn’t here… yet”
In B2B marketing, deals are usually decided before the funnel begins. The vendor that shapes how buyers define the problem wins before evaluation starts. The Nobel Prize-winning psychologist Daniel Kahneman proved that every decision runs on two systems at once: System 1 is fast, intuitive thinking that shapes initial preference. It’s the brand that comes to …
Read more “The real GTM advantage is owning language and signal”
Leadership has bought in. Teams are curious and experimenting. The technology is working. Yet AI adoption in your marketing organization is crawling. What gives? The answer isn’t in your tools, your vision or your talent pool. The answer is sitting in your org chart, two to three levels down from the C-suite and one level …
Read more “Middle managers are the missing link in AI adoption”
Small business teams often move faster than their tools allow. Sales, marketing and service responsibilities frequently sit with the same people, and switching between systems to find customer context slows everything down. Salesforce is trying to close that gap by bringing artificial intelligence directly into Salesforce Suites, its CRM designed for small businesses and startups. …
Read more “Salesforce brings AI directly into CRM workflows for SMBs”
We’ve got AI-driven data reporting, we’ve got personalized greetings, personalized subject lines, user-based product recommendations and a whole range of other tools to help us better connect with email subscribers. While personalization can drive conversions, retention and growth, ultra-personalized campaigns can also feel creepy or intrusive to consumers. Do we need to scale back on …
Marketing teams measured automation efficiency by how much they can churn out. More nurture streams, more workflows, more content, more leads. At first, this approach worked, as automation accelerated execution and helped teams handle increasing demand for marketing activity. Over time, however, many automation environments start to resemble a patchwork of isolated workflows rather than …
Read more “Too many workflows are breaking marketing automation”